10-second breakdown:
Campaign Monitor comes with tons of high-level features wrapped up in a user interface that doesn’t take a masters in IT to understand. There’s a lot to love here, that’s why Campaign Monitor is one of the best email services around for big business.
Campaign Monitor is used in medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
Many beginning users will love how easy to use Campaign Monitor is. With a slick user interface and intuitive design they allow you to get your email marketing efforts underway.
Lots of unique features that you won’t find with other providers such as drag and drop templates for mobile-friendly emails, nine templated workflows, and detailed analytics.
While more expensive Campaign Monitor’s premier plan adds an email design consultant, online training and onboarding, as well as dedicated customer support making it work your money.
The bad:
Campaign Monitor does not offer and form of live support. They do have email support and a searchable help section to cover common questions.
Lack of integration with third party platforms hinders your ability to quickly upload contacts directly into Campaign Monitor.
How it works:
Right out of the gate Campaign Monitor impresses with its clean and extremely user-friendly interface. Everything is only a couple clicks away and straightforward to navigate. If you’re new to email marketing or not as tech-savvy it’s no big deal, you’ll still get everything done in a timely manner. Campaign Monitor went out of their way to make the interface as clutter-free and downright intuitive to use as humanly possible.
All of the basic email marketing features are here like designing and sending out emails, personalized emails, tracking and reporting with the nice bonus that all of them have the same friendly, inviting feel to them.
All of the system analytics continue the user-friendly trend, they are easy to access and run. You can get a birds eye view of open rates, clickthroughs and unsubscribes as you would expect, but Campaign Monitor makes it easy to drill down to a personal level as well. You can see what a lead has done with your email, and even when. If they opened it up before dinner, put it away, then opened it up again before achieving it, big brother Campaign Monitor watches every step.
If you want to get creative, Campaign Monitor added their high level of polish to A/B testing as well. You’re limited to splitting an email two ways on the subject line, sender, or content but it’s streamlined and very easy to get your tests up and running.
Campaign Monitor understands that mobile is the future, so they designed their email builder to be forward thinking. Whenever you build a new template email, Campaign Monitor will automatically insert optimizations for smaller device screens as you go. It doesn’t matter what size screen your clients have, they’ll get your message loud and clear.
One thing to note, if you tend to heavily rely on software support departments, the lack of support options for cheaper pricing options might be a little concerning. Only the most expensive tier gets phone support, the others can only email in and live chat is simply not available. On the bright side, Campaign Monitor’s email support is open 24/7, so if you’re up late trying to get this newsletter out before tomorrow, they can still help guide you through it.
Campaign Monitor’s pricing is similar to the industry average, they offer three different plans and the price for each varies depending on the number of consumers in your email list. Their free trial works a little differently than the competition, you get the full featured product and you don’t have to pay until you actually start sending out emails.
It’s a little lackluster considering that completely free accounts with emailing are the norm for tiny lists of a few hundred people, but at least you get the opportunity to take it for a spin before making your decision.
Campaign Monitor’s first option is their ‘Basic’ plan. At 500 members on your list, it costs $9 per month and scales up to $299 per month for 50,000 people. Basic comes with all of the core email marketing features, but only gets email support and the number of emails you’re allowed to send out per month is limited.
The ‘Unlimited’ plan costs between $29 and $699 per month based on the size of your email list and allows you to send out an unlimited number of emails per month. It comes with everything basic offers and includes priority email support for faster replies, access to specially trained ‘deliverability experts’ who will assess your emails to make sure they don’t get blocked by spam filters and unlimited spam testing – you can send test emails through popular spam filters to see if they make it through.
The third and final plan is Campaign Monitor’s ‘Premier’ package. It costs between $149 a month and $899 for 500 up through 50,000 people and like Unlimited, you can send out as many emails as you desire. It comes with everything Unlimited offers and also tosses in your own customer success manager, online training and access to their email design consultant.
What if you only send out a newsletter every few months, or maybe even once a year for the holidays? Campaign Monitor offers a unique ‘pay per campaign’ plan instead of the monthly ones listed above. You are only billed when you send out an email blast, and it’s $5 base for the campaign with an additional $0.01 per recipient.
As of this review Campaign Monitor is one of only a handful of companies to offer a feature like that, if you have a larger list that won’t fit into a free plan on a competitor’s program and you only want to send email blasts a few times a year, this is a perfect fit.
With tons of premium features and powerful email templates, Campaign Monitor is a great choice for medium and enterprise clients looking to step up their email marketing or any sized business that has an email list but only sends out blasts a few times a year.
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