10-second breakdown:
Capable of handling any sized company, GetResponse is our number one email marketing choice for its intuitive interface, loads of features and affordable price. Read on to see the full value this email marketing provider has to offer.
GetResponse is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
GetResponse has a free 30 day trial that has all the bells and whistles as the paid version so you can truly see what you’re getting for your money. No credit card required.
Flexible plans and pricing are available to suit your business needs. All of the plans are paid monthly, but if you can afford to purchase a full year GetResponse offers you an 18% discount.
Unlike some other providers GetResponse allows you to import your contacts from other third party services such as Google or Salesforce. This can save you from manually typing in thousands of contacts.
The bad:
There is no money back guarantee. GetResponse doesn’t offer any refunds if you cancel your account which could equal a lot of money lost if you purchased the annual plan.
There is only one payment method available, which is by credit card. Many small businesses and entrepreneurs may be disappointed that PayPal is not accepted.
Some users complain that the UI is clunky or even confusing. Some functionality is missing and it isn’t as intuitive as other interfaces.
How it works:
Using GetResponse is very straightforward and it doesn’t take many clicks to do all of the basics like creating campaigns, importing contacts and checking statistics. One of GetResponse’s best features is their autoresponder customization, it’s one of the most comprehensive in the entire industry.
Your autoresponders can be customized to trigger either from time or specific actions. Time-based followups are fairly normal, you could send your subscribers a message a week after signing up for instance. Where things get interesting are the action based messages. Some common triggers to send out an email are email opens and clicks, purchasing something from your business, a birthday or completion of an online form. You could use it to send out a birthday discount or shoot an email to anyone that spends a set amount of time on your homepage, assuming you have their email.
Setting up the autoresponders is drag-and-drop easy to boot. GetResponse recently released a new beta version called ‘Marketing Automation’ that you can use to create automatic workflows. If you’ve ever drawn a mind-map before, you’ll be vaguely familiar with the process, you can link up actions or times with emails, and even create complicated chains of events.
GetResponse also goes above the competition with their reporting and analytics options. They include all the basics you would expect like open rates, unsubscribes, click throughs etc, but add their own twist as well. They offer a ‘one-click segmentation’ feature that identifies people who didn’t open your newsletter, and puts them off into their own group. You could remove them from your contacts if they are a repeat offender, or opt to send them a different newsletter instead to see if you can boost engagement.
Another handy reporting feature is ‘Metrics Over Time,’ it will analyze when most of your subscribers take action after reading your emails. From there you can modify the time you send out your emails to hopefully boost captures.
The A/B testing is worth a mention as well, GetResponse allows you to split test up to 5 different messages on the same email. That’s more splits than all of the competition, some of which don’t even offer the service at all.
If support is important in your buying decision, GetResponse is definitely worth a second look. They offer the usual chat and email support, and also include phone support – something a lot of competitors in the email marketing space skip. They keep chat support open 24/7 for all of the small business night owls.
GetResponse keeps all of the pricing for its plans transparent, and manages to be competitive at the same time. There’s a handy chart that compares all four of their plan’s features, and even has a few videos describing some of the features. While there’s no free version, they do offer a lengthy 30-day free trial. Each of the plans comes with no contract, but if you’re willing to commit to a longer term up front, GetResponse offers 18% off your plan for a one-year agreement and 30% if you can commit to two years.
The first plan up is GetResponse’s ‘Email’ plan. This plan and all of the others are based on the number of contacts in your email list, it starts at $15 a month for only a thousand contacts and scales all the way up to $450 a month for 100,000 contacts. The Email plan comes with all of the basic features, but is limiting – you can only have one user and 1 landing page at 1,000 views a month.
‘Pro’ is the next plan up, the cheapest plan starts at $49 per month for 5,000 contacts – if you have less than that Email might be the better option. For the extra monthly charge you get up to 3 users, unlimited landing pages with unlimited visitors and A/B testing.
Next up is the ‘Max’ plan, it starts at $165 per month for a minimum of 10,000 list contacts. It comes with everything Pro did, but increases the user count to 5 and tosses in a SalesForce integration, your own custom domain and campaign consulting that you can use to get advice or help setting up your system.
Last but not least is the ‘Enterprise’ level, it’s for lists that are 100,000 strong and beyond. There’s no pricing available on the website, GetResponse wants you to schedule a demo with them before you commit. Enterprise comes with everything the other packages do, includes up to 10 users and tosses in your own account manager, a dedicated IP address, the ability to rebrand their services and a dedicated infrastructure on their servers.
GetResponse has it all, it’s a feature-rich package that manages to be simple to navigate as well. Combine that with the low price point and it’s a clear winner – our number one email marketing recommendation.
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