Mention is real-time social media monitoring

Mention tracks online mentions about your brand and industry, helping you stay on top of all online conversations about you.

The platform monitors billions of sources in over 40 languages in real time, providing companies with the necessary tools to respond and engage with their audience.

How it works:

The software’s main features focus on brand monitoring, community management and identifying influencers. Similar to the deceased Google Alerts, it crawls the online to track your alerts and let you know who’s mentioned you and what they said.

After you’ve set up your account, you can create alerts to track keywords and brand terms that you want Mention to monitor. You can create alerts to monitor your brand, influencers, competitors or other industry leaders. Every alert should be built around a single topic.

Be as specific as possible to monitor the right keywords and avoid spam. The platform offers advanced filtering options, to help you narrow down search results. You can mark negative keywords as excluded terms.

If you’re not satisfied with some of the results displayed, you can mark those posts as irrelevant, to help the software learn and adjust to track relevant mentions. You can also block mentions from a specific URL if you need to reduce noise and keep your monitoring KPIs clear.

Mention will monitor billions of online sources for these keywords and display relevant results within your dashboard. Data is available in real-time, in over 40 languages.

After you’ve set-up your alert basics, choose specific sources you want to crawl for mentions as well as languages you’re interested in tracking.

Add your social media accounts – Facebook pages and groups, and Twitter – to make sure you track relevant mentions on those networks as well.

This will also enable you to respond to your mentions and engage with those audiences. You won’t need to leave your dashboard to favorite a tweet, comment on a Facebook post, or email a mention to a colleague.

This feature is excellent for customer service teams, enabling them to interact in real-time and keep customers updated on the progress of their inquiries, generating user loyalty and brand exposure. As for marketers, they can easily identify trending content and topics that their audience is interested in, and come up with smart, timely responses.

You can connect Mention to your Buffer account to manage social posts in connection to recent mentions.

Another main feature that the platform provides is influencer tracking and monitoring. You can access the influencer dashboard through your statistics. They are divided between Twitter users and web sources. The list can include up to 200 influencers for each of your alerts.

You can set-up alerts to follow specific experts in your field – what they post, who mentions them, what type of posts are most successful and how their audiences respond to their social media activity overall.

This will give you a useful insight into what type of content you should create and how you can promote it on every social network so that it has maximum impact. You can also use Mention to connect with these influencers and perhaps have them share a valuable resource that you’ve recently created. Some of these influencers might become brand ambassadors and help you grow your online community.

When it comes to analytics, Mention provides you with a summary of any mention by source type, location, sentiment, language, or time period.

You can also see who your most influential sources are.

Data can be filtered by alerts, time periods and specific filters such as source, mention type, sentiment and language. It’s really easy-to-use and it offers small and medium businesses all the data they need, in a single page, covering geographic location, sentiment, listening, and influencer identification information, not just volume of mentions.

Reports can only be exported if you are on the Company plan. Select the alert, period, and filter and then choose a file type: Excel, PDFs, and CSV.

The platform’s collaborative function enables you to assign tasks and share alerts with your team. You can send your support team the tweet with a customer question, have your PR manager comment on the news article you’re mentioned in, and email your most recent guest blogger a report of the shares of his latest post.

For starter plans and above you can add more than one user to your Mention account.  To access a list of your team members click the ‘team’ icon on the top left of your screen. Account admins can add additional users and give access to as many or as few alerts as they wish. However, you cannot add anyone to your team who is already on a separate paid plan.

The good:

What I like most about Mention is the simplicity.

It’s Google Alerts on steroids, all while packing a real-time punch.

If you set-up your alerts correctly it will deliver all the relevant results. You can respond to these mentions in real-time and engage with your audience.

You can use it as a web app or a mobile app and take it everywhere with you – social never sleeps.

The bad:

Some news articles take too long to load as mentions, sometimes making mentions appear only after a day or two. So, kinda real-time sometimes?

Summary: If you’re looking for an easy-to-use, real-time social media monitoring tool, Mention is one of the best options. It has intelligent tracking capabilities, gathers mentions from a multitude of sources and it offers concise analytics that you can pass on to your manager or CEO.

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