Tuesday, June 28, 2016

Searchmetrics is advanced SEO analysis for enterprise companies

10-second breakdown:

Searchmetrics is a search experience optimization platform that offers key SEO, content and reporting features to help you improve your website’s visibility online and drive conversions. Recommended for companies looking to build an effective online presence through constant content creation and optimization.

Searchmetrics is used in enterprise companies (1,000+ employees).

The good:

Searchmetrics has one of the most complete datasets available in terms of SEO. The data is also highly qualitative, offering key insights into how exactly you can optimize your website for better performance and conversions.

Determining marketing ROI is one of the biggest challenges in the industry and this is where Searchmetrics strives to be a dependable ally.

Great customer service team.

The bad:

The highly advanced level of the platform requires a time investment to get to know and see how it operates. The UI is complex and it can be a bit daunting if you’re not an advanced SEO specialist.

Some reporting views are not customizable, which might also pose some interpretation problems.

How it works:

The platform takes an in-depth look at how well a website is performing, in terms of both SEO and content. To do that, it will analyze the overall traffic, conversions and website optimizations, incorporating real-time keyword suggestions.

Searchmetrics uses its research cloud, a repository of over 250 billion pieces of information, which includes keyword rankings, search terms, PPC and social data, to track global, mobile, and local data covering organic and paid search, as well as social media.

Through its content optimization feature, the software enables enterprises to use a data-driven approach to content marketing with data, and prove ROI.

The tool looks at content depth and content relevance, in the context of search engine ranking signals. Its SEO value, traffic index and search volume KPIs help pinpoint underperforming pages that can be optimized for better performance.

Searchmetrics identifies other content competitors who are addressing your target audience, and offers data-driven content recommendations based on semantic analysis and natural language processing.

The platform also enables you to connect this content performance data to your marketing revenue, determining ROI. You can use it to analyze, measure, forecast and report on multi-channel digital marketing campaigns, including search marketing, PPC, content and social media. If you want to see the performance of a singular marketing channel, you have the ability to create custom traffic and conversion forecasts.

As far as SEO is concerned, Searchmetrics can crawl up to two million URLs. The software has one of the market’s largest SEO database, enabling you to analyze any domain in real-time.  You can use it to identify your best performing pages and optimize the less performing ones, or to run a competitive analysis on other competitor websites.

Custom site crawls can be scheduled on a daily, weekly, bi-weekly or monthly basis.

The tool can help you identify structural issues and errors, and create a prioritized list of optimizations. It also enables you to compare your desktop performance with your mobile one.

Searchmetrics also offers detailed mobile ranking and traffic insights, enabling you to analyze mobile visibility for search, rankings and content performance, using the visibility and the mobile visibility scores.

The visibility score is a new addition to the Searchmetrics suite and it focuses on your money pages – the pages that drive the most conversions and revenue.

This particular KPI enables you to keep a close eye on them and quickly fix any on-page error that might occur, through automatic alerts and weekly evaluations.

These two scores use search volume, dynamic click curve models and machine learning algorithms to calculate the likelihood of a click within search results. You’ll also receive data-driven recommendations for each device type. Use this data to optimize your site and content for both global and local search.

Searchmetrics lets you access a historic keyword rankings report, the size and timeframe of which depend on your payment plan. Numbers vary between 10,000 and 200,000 rankings per report, respectively current rankings or rankings for the past 24 months.

The page forecast is another useful feature that CMOs can use to maximize organic search and content ROI. Similar forecasting tools can be found in other marketing automation software packages.

The forecast takes a look at pages with the highest traffic potential, identifies the value that the forecasted traffic would bring organically, and then prioritizes content creation with targeted content recommendations.

Reporting capabilities are advanced. The growth report stands out as an innovation in marketing performance reports. You can use it to analyze trended traffic data, conversions, visibility, campaign variations and market share performance with flexible date ranges (monthly, quarterly, yearly).

Not only can you increase your online visibility and grow your traffic, you can also determine online consumer intent. Use the Searchmetrics suite to determine what your customers are actively searching for and what they’re saying about your products and services.

Starting with the business suite, you have other essential SEO features such as extensive backlink analysis, advanced ‘not provided’ solution, Google Analytics integration, customizable performance dashboards, easy alerts, report scheduling and Webmaster Tools integration.

The enterprise suite also includes conversion data integration, traffic forecasting, white-label reporting, advanced alerts, social engagement analyses, channel and conversion reporting and premium Analytics integration.

Searchmetrics is one of the most advanced enterprise-level search marketing platforms available.

With powerful SEO tools, data-driven KPIs and content optimization recommendations, it can help you manage and improve your website’s visibility, and, by consequence, drive business revenues.

For complete rankings of all SEO tools and software, go here.

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