ActiveDEMAND is a marketing software for agencies

10-second breakdown:

ActiveDEMAND is an integrated marketing automation software with useful tools such as email marketing, landing pages, marketing analytics and even call tracking. Recommended for smaller companies and agencies looking to improve leads and sales.

ActiveDEMAND is used in small (0-50 employees) and medium companies (51-1,000 employees).

The good:

Its dynamic content feature is excellent for targeted, optimized campaigns that can deliver the right content to the right audience.

Creating and organizing emails is really easy and you have great deliverability and analytics functions. You can also A/B test emails and landing pages. Everything is optimized for mobile, which is critical in today’s digital environment.

Social media management is excellently implemented. It’s great to be able to integrate social posts with workflows.

The ActiveDEMAND support team are an invaluable help, they’re always there and really open to finding the right solution for you.

The bad:

The in-app lead management capabilities still cannot be integrated with Microsoft Dynamics CRM or SugarCRM.

More social networks would also be great, Pinterest and Instagram, for example.

How it works:

Let’s start with email marketing. ActiveDEMAND enables you to connect with your prospects, implement customer retention campaigns and keep people updated with your latest news and product launches. To get started with creating an email campaign, you’ll surely be pleased to hear that you can use a visual editor, with a drag and drop interface.

You can choose from the existing selection of templates or, better yet, customize a template with your own brand identity.

An impressive feature is that the software allows you to provide a link to existing content and it will automatically create the email content for you.

Contacts can be segmented into lists and emails can be scheduled for effective drip campaigns. All email opens will be tracked, as well as unsubscribes and CTA conversions, as the software uses real-time reporting to help you get a better view of your campaign’s performance. Contact lists are automatically maintained to remove old and non-existent email address. The tool also uses a spam scoring function to highlight red-flags in your email giving you the opportunity to correct issues before disseminating the email.

Another key feature that is essential to digital marketers is the built-in system that handles all unsubscribes including reporting, enabling them to comply with mass email legislation. (You can check out more email marketing tools here.)

Next up, as part of the lead generation process, you have landing pages and forms. Once you’ve designed responsive, attractive landing pages with the appropriate call-to-action, you can track on-page conversions. You can build a landing page from scratch of use one of the existing templates. Forms are fully configurable – all form data is automatically submitted to the database for lead scoring, reporting and contact management.

Targeting specific buyer personas is made easy with the option to automatically display different content based on the user’s profile. For example, you can choose to display fashion promotions for women in a specific age range.

Manage your newly acquired leads using ActiveDEMAND’s MRM (marketing relationship management) tool, that automatically adds contacts from your website forms and uses the tools to segment them. You can create unlimited lists to manage your contacts, resting assured that the dynamic list tool will follow the rules you’ve previously set and automatically add contacts to that list.

The call tracking function is great for measuring online and offline campaign performance. Incoming calls can be automatically directed to specific departments and even to specific people. A detailed call report will be available to you in real-time, detailing referring sources, web pages visited, etc. You can also configure an automated email.

Because it’s an integrated marketing tool, ActiveDEMAND can also help you bring in new traffic through your social media channels, such as Twitter, Facebook and LinkedIn. The tool can help you monitor and analyze all your social media marketing activity in one place. You can schedule social media posts, but also blog posts on WordPress. ActiveDEMAND can also generate social media posts automatically.

You can also import bulk posts using spreadsheets. The tool comes with a posting calendar, a vital feature for content marketers and social media managers. In fact, you can import a bulk posts list and schedule it to start at a date of your choice, which can be 3 months ahead (really helpful to use before your much awaited vacation).

The feature that impressed me the most is the ability to use social posts as part of workflows in targeted campaigns. For example, you can enable a direct messaging campaign on Twitter and automate it with ActiveDEMAND.

All your campaigns and marketing actions will be available for close scrutiny in the analytics and reporting section. Where Google Analytics tells you someone has taken an action, ActiveDEMAND tells you exactly who did what and when, and automatically incorporates that into a full engagement history. Stats are available in real-time, compiled by over 20 built-in analytic tools.

ActiveDEMAND is a highly advanced integrated marketing platform in terms of its capabilities, but it’s also really easy to use. It’s a complete solution, offering brand management, event marketing, website tracking, lead scoring, resource paywalls, web forms and ecommerce integration.

For complete rankings of all marketing automation companies, go here.

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