10-second breakdown:
Ahrefs is one of the most popular and well-liked SEO tools on the market, providing extensive backlink and keyword data, competitive SEO analysis, and traffic projections. Recommended for small and large companies, as well as online marketers with an advanced skill set of the internet.
Ahrefs is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
It’s one of the best SEO software out there with extensive reports on backlink and keyword data. You can generate highly granular reports that allow you to drill down into the essence of your SEO.
New backlinks and lost backlinks reports are another great feature, helping you keep a daily pulse on your backlinks.
The product itself is very user friendly and once you get the hang of it, you are on your way to master the art of SEO. The Ahrefs database is extremely deep and accurate, which is another plus.
The bad:
Because it’s a really powerful tool, it can prove to be a bit difficult to use if you lack SEO experience. That being said, there really aren’t many downsides to this software. You just have to know what you’re looking for or risk getting lost in a data overload.
How it works:
First, you have a site explorer tool that gives you an overview of your backlinks and can be used in your website analysis. You can also use this tool to check out the competition and find new linking partners. Also, they use their own crawler.
To get started, create your account and enter the first URL you want analyzed. Then, add keywords that you want to track. You can track these keywords in a variety of locations.
Another great feature is that you can choose the update frequency for this keyword report. Ahrefs recently announced more features to come, including mobile and competition ranking data.
A large volume of data is available on the dashboard, giving you a clear overview of where you rank in the industry and how your SEO is performing. You can see the number of backlinks your website has, referring pages and domains, social media reach, top 10 competitors, organic traffic, top content, distribution and anchors. For digital marketers and SEO specialists, this is a gold mine.
For agencies and marketing teams, this tool can prove a reliable ally when taking on a new project, performing and audit or planning a campaign.
The next tool in the box is a content explorer tool that focuses on data that your social media accounts, which provides you with trending topics, most-shared content and more. Similar with Google Alerts, the tool enables you to create an alert on a certain topic and it makes sure you have relevant content delivered straight to your inbox, with the frequency of your choice.
You can also track influencers and brands by searching content by author, domain or trends. Or, if you’re aiming to stay on top of the latest news, you can filter content by date (much like Topsy).
With the positions explorer tool, you have an in-depth analysis of both organic and paid keywords and their evolution in over time. You also have a competitor overlap and a positions heatmap. Further down, you can see your top 5 performing organic keywords, top 5 performing pages, top paid competitors, top ads, top paid keywords and most promoted pages.
Similar to Google Adwords keyword planner, Ahrefs’ keyword planner gives you an estimated search volume for a certain long-tail or short-tail keyword, taking into account geographical preferences.
Other tools available are batch analysis, Ahrefs API and export. As you would imagine, batch analysis compares the backlink profile for multiple websites, Ahrefs API gives you a sneak peek into the app’s API and exports enables you to download and share your data in the format of your choice.
However, aside from these 3 tools presented on the Ahrefs website, you’ll soon discover more tools and apps in the labs section of your tool menu, once logged in.
Domain comparison shows the numbers of increased links to a domain. Under “referring pages” title on the left side of the page, you can find no follow, do follow and redirect links. You also have information about IPs, backlinks and its types. You can compare up to five domains at once.
Available for Chrome and Firefox, the SEO toolbar monitors key SEO metrics for individual pages, domains and inside SERPs.
Link intersect is used in competitive analyses, to check which of your competitors are linking to specific website and which websites they have never linked to.
Ahrefs top shows you how you rank within your industry. It’s accurate, detailed, comprehensive and extremely useful.
You can easily keep track of the most recent backlinks your website got, view the lost backlinks in a given period of time and identify link building opportunities. The tool also provides you with an useful overview of which content is performing best in terms of SEO and keyword strategy. And, of course, it’s a great tool for competitive analysis.
Whether you’re a freelancer or part of a digital marketing team, this tool gives you everything you need to design a implement SEO strategy.
For complete rankings of all SEO tools and software, go here.
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