10-second breakdown:
Sprout Social is on hand to provide a one-stop platform to help you manage all of your social media regardless of the size of your company.
Sprout Social is used in small (0-50 employees) and medium (51-1,000 employees) companies.
The good:
All your social media activity in one place. The sleek dashboard features a Flowkey Productivity bar at the top which shows drop-down menus for Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
Sprout Social allow you to connect to more major social media companies than others (Facebook, Twitter, LinkedIn, Instagram, Google+, Google Analytics, and Feedly)
At-a-glance calendar allows you to view your scheduled posts. This can help you visually see your content flow and determine if any frequency changes are needed.
The bad:
The data gathered from Facebook has a 24 hour lag time and Sprout Social isn’t integerated with Facebook ads, so if anyone comments on your paid ad you still have to log into Facebook Ad Manager to see it.
The mobile app has a little more functionality than the desktop site (previews of exactly what posts will look like).
How it works:
First, you’re going to want to sync all your social media accounts. Sprout supports:
- Google+
Sprout covers the whole publishing process, so next you’ll want to draft posts for any or all of your social media accounts.
All of this can be done from one window. Welcome to your new Smart Inbox. When you’re ready, you’ll be able to schedule, queue and post messages using only one page. Just hit compose in the top right hand corner to get started.
Click on the relevant profile to dictate which account you want the post to go to after you’ve crafted your message in the top box, the options are displayed both below the message box itself or you can click on the separate accounts listed in the sidebar.
Your posts can be drafted, edited or removed at any time using the browser based version of Sprout or the app which is available for iPhone/Ipad and Android. It’s also worth mentioning you can customize your push notifications in line with your social profiles to make sure you never miss a thing, but also don’t get distracted by things that aren’t important.
All publishing features remain fully functional and easy to use regardless of what device you’re using. If you need to post in a hurry or have an idea for something you want to publish at a later time, Sprout Queue is always ready to go. A crucial feature of the queue is the ability to add a date to the post so it’s automatically sent without you having to worry about logging in.
With complete control over the time you post your messages and the analytic data provided – ViralPost will help determine the best time to publish for maximum engagement. You can also assess data on your competitors posts if they are within your network along with organic targeting thanks to the metrics provided.
The publishing feature boasts an attractive calendar to help you manage all your social media profiles and networks. The interface clearly displays a week’s worth of content at a time and fully supports images, rich media and metadata. Scrolling over an individual posts will give you a mini breakdown of all the stats and you can click for a more detailed analysis shown in the Sent Messages report.
Once you begin posting using Sprout you’ll clearly be able to see what resonates with your followers. You’ll have access to individual post stats which will enable you to see impressions, clicks and reach of your social messages.
From the messages tab you can filter all your social media profiles in various ways individually or look for one general theme amongst all of them. Monitor and track keywords, hashtags with added location data. Viewing and tracking has never been easier when you can view your progress by account, message type or individual post stats.
The analytics tab contains only data drawn directly from Twitter, Facebook and Instagram analytics so you can be sure that the data you’re looking at is 100% accurate. Want to make use of the data stored on Sprout Social? The good news is all data can be exported for free into PDF’s ready for presentations or as a raw CSV for your team to continue analysis. Just click export from the analytics tab once you’ve selected the info.
Larger teams will benefit from using the more advanced tools such as message approval and campaign tagging to help you stay on track. The collaboration tab allows you to grant permissions based on user status so the whole team can get involved, without anyone getting their wires crossed.
This enables your brand stays on message and everybody is up to speed thanks to the live updates, an audit trail to show who’s replied to what and who’s online to deal with anything urgent.
Assign and manage tasks with ease so that your clients concerns are handled quickly by the right people The collaboration feature also contains Task Report, which analyzes your team’s performance taking into consideration such factors as active task time and completion ratio – not only will this demonstrate your professionalism but also improve your efficient and workflow.
Build and manage lasting customer relationships with the ability to view full conversation histories, edit contact info and share notes between the team. Sprout takes this further than just your client’s social media profile and offers a full look at your relationship with them, thanks to a bidirectional communication system that integrates Zendesk, UserVoice and Salesforce. This makes it simple for social, support and sales teams to work cohesively together.
It’s easy to get going with Sprout Social – try the free demo today. If you are concerned about not getting it right, customizable onboarding with specific product trainings with no extra cost could be implemented for you in a couple of weeks. Even if you’re not a large scale company you can be sure the company’s 24/7 technical and customer support will be on hand to assist you.
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