Digimind is brand management for global companies

10-second breakdown:

Digimind is a powerful, data-driven social media monitoring platform that enables a 360-view of your brand through real-time brand tracking.Recommended for bigger, international brands who want baller reputation management.

Digimind is used in medium (51-1,000 employees) and enterprise (1,000+ employees) companies.

The good:

It’s an easy-to use platform – training not necessary.

Unlimited number of users is also nice.

The types of charts and graphics it creates are great for understanding complex data but also for reporting to both internal and external stakeholders. Speaking of data, its web monitoring function is very powerful, and a great asset for brand reputation management.

It covers important visual social networks such as Instagram, Pinterest, and Google+, which is another plus.

The bad:

The system doesn’t collect historical data.

Clients probably won’t like that.

A common problem with almost all sentiment indicators, including this one provided by Digimind Social is that they’re not 100% reliable, but that’s to be expected in the pre-AI era.

Digimind Social is their social analytics product that marketers can use to listen, engage, analyze and report on their fans and followers across different social networks.

The tool monitors social networks and uses natural language processing technologies to display custom results, to group same-topic mentions and calculate impact scores for every mention.

Digimind Social uses a robust data processing engine to analyze data and offer smart insights to improve your digital marketing strategy. It’s a particularly useful tool for global brands, collecting mentions across more than 850 million sources worldwide in more than 60 languages.

How it works:

The software’s monitoring function extends over unlimited social media networks, with a wide web coverage.

You can even have custom content sources that the tool will use to analyze data and monitor mentions. Updates are available in real-time.

An automatic translation function is also available, if you’re monitoring mentions in multiple languages.

Digimind Social gives you an automatic sentiment indicator after analyzing these mentions, offering an objective overview of both positive and negative feelings that your audience has experienced with regards to your brand. This information can help marketers re-assess their PR and social media strategies and come up with smart ways to build their brand and their reputation, to favor positive mentions.

You can also use this monitoring function to find out which content is performing best and deliver similar content, increasing your traffic and, subsequently, your conversion rates. Easily customizable filters can be used to perform a more granular analysis. Here, the platform also shows you which channels are performing best in terms of mentions.

Digimind Social ranks each mention source. This ranking system takes into account the number of followers, number of times they’ve mentioned the brand, the popularity of the platform they’re using, as well as their reach.

This powerful monitoring function also enables you to perform a competitive analysis and see how you rank against other industry leaders.

Competitive analysis on social media can provide valuable insights for marketers, helping them understand how they stack up in the market and enabling them to keep an eye on competitors’ campaign performance, and identify opportunities to optimize their own content strategies.

Set-up email alerts with the latest mentions or specific campaign mentions to stay on top of your brand’s reputation.

Your Dashboard will also give you an insight into your potential audience, your sentiment analysis, trend line, associated concepts and key influencers on that topic.

Listening and engaging with social media audiences is done through a partnership with Hootsuite, the popular social media management tool.

This product integration gives marketers a comprehensive social media listening and engagement solution from one unified interface in order to manage their social media strategy more efficiently. The way it works is that Digimind’s analytical engine makes data available for Hootsuite’s engagement and publishing platform.

You can use Digimind Social to discover influencers and capitalize on social engagement opportunities, but also to identify and react to customer service issues and suggestions. Your sentiment indicator will be particularly useful in determining your social engagement strategy.

With the social engagement feature, you can interact with prospective customers and identify business opportunities, encouraging conversions through smart content.

Digimind Social’s analysis capabilities are presented as interactive graphs, making it easy to understand that data and act on it. The tool uses multi-filter and multi-level analysis to aggregate and benchmark your results. You can calculate your ROI by looking at your social reach and social stats.

Reports can be generated automatically, for specific timeframes – daily/weekly/monthly. You can also export them or download them as presentation-ready. Customized templates are available.

Exporting reports is really easy, you can choose multiple formats: pdf, ppt, xls, jpg.

For complete rankings of all social media management companies, go here.

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