10-second breakdown:
Ontraport is one of the better advanced marketing automation platforms that offer marketing capabilities for lead generation, ecommerce payments, email and CRM. Recommended for companies looking to bring all their marketing and business operations under a single, integrated platform (and to track and deliver performance).
The software offers website and landing page creation, lead management through smart forms and CRM, marketing automation, as well as shopping and payment management.
Ontraport is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
For such a complete and well-though software solution, Ontraport is a steal at $79/mo for a basic plan.
Unlike other similar software solutions, there are no hidden costs and if you want to grow your capacity you can pay for add-ons like additional users or additional contacts.
What I like most is the combination or marketing functionality and business automation, that gives you a great overview of your entire business.
The new addition of landing pages and forms is essential and I’m glad they’ve included it in the platform.
The bad:
Ontraport could have a better UI. Could look more intuitive and less linear.
Also, you can’t edit tags which is a bit annoying.
How it works:
Ontraport is great piece of software that manages to combine all the key feature you could possibly need to get started with an online business and manage its day-to-day operations and marketing.
The software is highly intuitive, with a reasonably steep learning curve, as it happens with most marketing automation solutions. It provides you with the tools to create an attractive website, manage content and generate leads using data capturing forms and a sales CRM system, nurture those leads through email marketing, and SMS marketing, and track how well your conversion efforts are going and how your customers are feeling.
Let’s start with the website and landing page creation functionality. Ontraport helps you build personalized landing pages that are optimized for viewing on any device, desktop or mobile, called ONTRApages.
You can design your own template or select one from the available marketplace, which gives you access to free and for-purchase ONTRApages, ONTRAmail, and ONTRAforms templates. If you’ve created a remarkable template you can even submit it to the marketplace for sale.
Ontraport integrates with WordPress, enabling you to launch a new WordPress site or manage an existing one from within the platform.
Using this integration, you can also create membership sites, where users can login, see their purchase history, print invoices, and update their credit card and contact information. The software offers unlimited access levels, permission settings, and personalization.
To collect valuable lead information on your landing pages, you can add a custom form to your landing page.
Forms can include smart fields, which will be displayed based on the identity, page history and previous interactions of a visitor, allowing you to capture custom data as a lead proceeds through the conversion funnel. And they are mobile responsive, which is great.
Part of the form functionality, you also have a pop-up feature, that you can use to deliver a call-to-action when appear when visitors click a button, scroll, exit, or spend a designated amount of time on your page.
You can perform A/B testing on your landing pages, to check content performance, headlines, images and offers. This A/B testing feature is also available for emails and automated workflows.
Ontraport offers a multi-channel marketing automation toolset to help you follow-up with leads, automate email campaigns, direct mail postcards and SMS campaigns.
Emails can be customized, using your own design or a template from the marketplace. Ontraport offers an automated list management system and private IPs for high-volume senders.
Audiences can be segmented, to help you deliver personalized content offers and messages.
You can send personalized postcards, complete with custom graphics, merge fields, and personalized URLs.
The SMS functionality is particularly useful, keeping you connected to your audiences even if they’re offline. Leads can opt-in on a web form or by sending you a text, and you can automatically send responses immediately or over time based on what they sent in their message. This feature is great for sending appointment reminders, weekly tips, or service announcements.
Ontraport also has a partner program feature, complete with database tracking and paying commissions on future purchases.
The ecommerce side of Ontraport combines forms with payment methods. The system offers flexible payment settings, including free or paid trials, delayed billing, subscriptions, payment plans and discount coupons. Customizable shipping and tax options are available.
The platform offers a secure, branded customer portal that you can set-up to collect data for customers whose cards have expired. Payment can be made through Stripe, PayPal or bank accounts.
With the abandoned cart follow-up feature, you can automate the follow-up with any known contact who failed to buy something, regardless of the reason.
All contacts can be organized in the platform’s CRM, that keeps a record of every interaction and all the data you have on every client.
The CRM allows you to create your own custom views for everything including purchase and contact history as well as any custom data you need to collect. You can also monitor your CRM using the available mobile app for iOS and Android.
Leads will be scored automatically, following your filters, and sent to your sales team or to automated follow-up sequences.
Using an if/then rule system, the business automation feature can help you automate any business process, such as lead follow-up or order fulfillment.
(Internal tasks can be managed from within the platform)
You can send alerts and notifications with follow-up instructions to your team, a third party, or even yourself to complete a particular task. Once a task is completed, you can track and automate what happens next using task outcomes.
The custom objects feature allows you to build custom record types and link them together to create a more complete picture of your business data.
You can use custom objects to create and link records for companies, opportunities, bids or quotes. Each custom object has its own API.
All your data can be monitored in your analytics dashboard, where you can customize metrics and re-arrange them using a drag-and-drop interface, and also set a particular reporting period.
Ontraport’s projects feature offers you pre-build project templates that you can implement in your business.
For complete rankings of all marketing automation companies, go here.
http://authority.org/marketing-automation-software/ontraport/ http://authorityorg.tumblr.com/post/145986640032
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