10-second breakdown:
Majestic is a comprehensive source of backlinks information that comes with a series of tools designed to help you analyze and improve your link building strategy. Recommended for companies looking to monitor and attract qualitative backlinks to their website, in order to increase their online authority.
Majestic is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
The tool is a real asset when it comes to competitive analysis in terms of backlinks and online authority.
Excellent for large link analysis and all the tools are very easy to understand and use.
The bad:
The platform lacks in quantifying and tracking social shares as part of the total online reach and authority of a website.
The software’s overall appearance and UX could benefit from some design improvements.
How it works:
The platform incorporates third-party data to obtain search engine data and enhance its services such as GEO IP information from MaxMind, traffic information from Alexa, and Open Directory Project information from dmoz.org.
The site explorer is perhaps the most well-known Majestic tool. It provides an in-depth analysis into a website’s backlink profile, meaning external backlinks, referring domains and IPs, anchor texts, backlink history and breakdown. This tool provides more extensive data than similar site explorers from other SEO software tools like Screaming Frog or Web CEO.
The tool will display the most important backlinks first. As an SEO specialist, you know that your website’s ability to rank in Google depends on the websites inking back to it. The total number of backlinks will tell you how competitive your website is but only up to a point. It’s important that you also assess the quality of these backlinks.
Look at the number of unique referring domains vs. the total number of backlinks. Your goal should be to have a fairly even ratio. That means that your website is linked to by several domains, instead of a single domain linking hundreds of times to your websites, which is definitely a red flag.
Anchor texts should also be specific, if you want those links to be qualitative.
Ask your linking partners to use keyword-based anchor text rather than the generic “click here” or “source”. Diversification is also important here, don’t rely on overused keywords.
Majestic also offers a page breakdown.
This will help you identify both performing pages and underperforming pages, and help you optimize them to get the best results. You can even design a link building campaign around these underperforming pages.
You’ll also learn which type of content performs best in terms of visitor acquisition. Perhaps it’s a blog article or a new eBook. Use this information when designing your content strategy for the following months.
Majestic can also be used for keyword research. Its search explorer tool helps you identify websites using a specific keyword.
You can use this tool to perform a competitive SEO analysis, by looking at your competitors’ usage of relevant keywords in your industry in URLs, anchor texts and in pages.
Use Majestic’s keyword checker to search for keyword search volumes and search frequencies.
The backlink history tool allows you to compare backlinks for up to five other domains simultaneously. You can get backlink reports for root domains, subdomains or individual URLs and filter them by anchor text, discovery dates, merchant ID, URL snippet or link type. Unregistered users may only compare two domains at a time.
Using the bulk backlink checker, you can analyze the backlink numbers for up to 400 manually introduced URLs and up to 100,000 URLs from a file upload, depending on your subscription level.
This can be a real time server for an extensive research. Using a simple form, all you have to do is enter a few domains and the tool returns the external backlink counts.
If you’d like to verify ownership of your domains you can try Majestic’s webmaster tool, that allows you to see extended information for your verified sites.
Another tool designed to help you assess the relative importance of a website and notice change patterns over time is the Majestic Million tool. This is basically an interface where you can see how a particular website ranks in the Majestic database. The data is updated more than once a day. You can use it to analyze market penetration and share as well as established online trust.
In case you’re interested in acquiring links, you can use Majestic’s neighborhood checker first, to see whether or not the website in question is of a good quality and or if they’re practicing black hat SEO. The tool shows you if the domains listed under a certain IP address are related and solely using their content to spam.
An URL submit tool is also available, enabling you to easily add URLs to be submitted to the Majestic crawler.
A recent addition to the Majestic toolbox, the WordPress backlinks plugin helps webmasters retrieve backlinks directly into their WordPress dashboard.
Using the plugin, you can get a weekly summary of all your new backlinks, categorized with information like trust and citation flow, a report also available as a .csv export. You can also monitor your 3 most important competitor’s new backlinks, and increase the retrieval rate of backlinks from weekly to daily.
Finally, Majestic’s topical trust flow feature enables full web categorization. Using a patent pending algorithm, Majestic have “categorized the whole web- not just by website, but every page and sub-domain as well”.
Majestic is one of the best link analysis solutions available. You can rely on it to identify key backlinks for both your website and those of your competitors. It’s a great tool for link building and website traffic analysis.
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