10-second breakdown:
Web CEO is a search engine marketing platform that offers a series of SEO tools for website analysis and optimization. Recommended for companies looking to optimize their website for higher rankings and better conversion.
Web CEO is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
The competitive analysis features are exceptionally useful to cross-check key metrics and improve your digital marketing strategy. Its keyword research tool provides accurate and reliable information, as does the rank checker. They’re a valuable source of data for any SEO specialist.
The backlink analysis capabilities are also impressive, enabling you to identify toxic links and identify link building opportunities.
The bad:
There is no feature in place that includes the ‘not provided’ section into the keyword traffic report.
How it works:
Web CEO integrates 15 online SEO tools, out of which 14 are available free of charge. The data provided by these tools can be used for branded reports which you can send directly to clients.
Part of the Web CEO suite, the keyword research tool can help you identify and analyze effective keywords in your industry. The tool offers unlimited suggestions of both long tail keywords and short tail keywords, which you can organize into groups, for better management.
Keyword searches can be localized by target country and language.
If you’re just getting started with SEO or simply want some suggestions, the tool also offers an SEO roadmap that you can follow.
Apart from researching new keywords, you can also use this tool to perform a competitive analysis on a competitor’s website or to check existing keywords that are bringing real visitors to your own website, through the integration with Google Webmaster Tools.
After you’ve identified the best keywords, you can use them directly on your landing pages, with the help of the SEO analysis tool.
The SEO analysis tool can be used for general website auditing. It will help you identify critical errors, missing anchor texts or meta data issues, as well as page loading speed. You can crawl each landing page to see if it’s optimized and mobile friendly. The tool also checks for Schema markup, robots.txt and Open Graph markup.
Aside from issues that need to be optimized, each page analyzed will receive an SEO score, Google mobile friendliness and page speed score, an average ranking position on Google, and the volume of visitor traffic it brought within the last 30 days.
For each issue identified, you have a ‘how to fix’ button with information on how to solve it.
Similarly, the technical audit tool will report any errors such as broken links and anchors or server issues, that can affect your search engine rankings.
You’ll also see here important optimizations to be made such as inaccessible pages, missing images or exceptionally slow pages. Instructions on how to fix each issue are available when you hover your mouse over a question mark next to a technical error or issue.
The internal link optimization tool will help you identify and maximize the effectiveness of your best performing pages. Interlinking your pages in a smart way will ensure that you give more authority to the best converting pages.
The tool’s page authority analysis will tell you how many times your important pages are linked to and what anchor texts are used in them. Use the ‘pages not linking’ tab of the ‘landing page analysis’ report to review each landing page, and see which relevant pages are still not linking to it.
Onto the rank checker tool. Web CEO monitors over 370 local and global search engines automatically, checking on your website’s rankings.
Apart from organic search results, this also includes vertical listings like news, videos, images, maps and more. To enable these options, go to ‘settings – paid & vertical results’. For local rank tracking, you have to set your location.
Make sure you set-up the tool to monitor mobile traffic as well, from your ‘settings’. Also, you’ll want to add YouTube.com as a standalone search engine.
Enable email alerts to receive notifications of any ranking changes above the configured levels. That way, you’ll know immediately when an important keywords leaves the top positions, when a keyword loses more than a specified number of positions or when your competitors’ positions improve.
The tool will automatically track any update to the Google algorithm.
If you’re on a startup, corporate or agency plan, you can automate your rank checks and have them monitored quarterly, monthly or weekly.
Web CEO integrates with Google Analytics, to help you monitor key website metrics such as keyword ranking reports and SEO analysis data, backlink stats and even competitor SEO metrics. The platform aggregates data from Compete and Alexa, enabling you to stack your performance against up to 6 competing domains.
For a more detailed analysis of your competitor’s websites, you can use Web CEO’s backlink spy, where you can add up to 10 competitors with high search engine rankings. Analyze their links to reverse engineer their backlink building tactics and outrank them. You can also use this tool to research what kind of competitor-generated content gets the most backlinks and create similar content.
The competitive SEO analysis tool will offer a full ranking report to compare your visibility to that of 20 of your competitors, enabling you to check the quality of their off-page optimization and compare the key metrics to yours.
To identify harmful backlinks, scan your site with the Web CEO backlink quality checker and go to the ‘toxic links’ report. Investigate those links and submit the damaging ones to Google’s Disavow tool. If your site has been penalized by the Google Penguin update, you’ll surely want to use the Web CEO toxic links tool to remove all spammy, unnatural links.
The content submission tool can help you submit URLs to blog search engines, directories and RSS feeds, including local ones.
And, finally, the social metrics tool helps you keep track of the most popular keywords and topics referenced by your social audiences, as well as your social traffic from Facebook, Google+ and Twitter. (For more advanced social media management tools, click here.)
Use it to analyze your social activity effectiveness and learn how many targeted visitors your social media marketing brings.
You can use Web CEO for all your online reporting and analysis needs. Its powerful SEO tools help you perform effective keyword analysis, site optimizations, link management, competitive analysis and even track content and social metrics.
It’s a great asset for both small businesses and large businesses alike, offering a wide array of tools that you can mix and match to get the perfect report on your website activity.
For complete rankings of all SEO tools and software, go here.
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