Wordtracker is an extensive keyword research tool for professionals

10-second breakdown:

Wordtracker is a cloud-based keyword research tool that identifies a high number of relevant keywords in your industry and analyzes their search volume, competition and effectiveness automatically. Recommended for companies who want to implement or perfect an organic SEO strategy by identifying the best performing keywords in their industry.

Wordtracker is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).

The good:

Wordtracker is one of the most accurate keyword research tools out there. It focuses on real searches and identifies valuable keywords that other tool miss. The keyword effectiveness index is a huge help in determining the best keywords to use in website optimizations.

Another remarkable feature is the related keywords function, that offers valuable suggestions and can help you improve your SEO strategy.

Because it’s cloud base, you can access it any time, on any device.

The bad:

The tool lacks keyword rankings for major search engines.

How it works:

Wordtracker is one of the most reliable and effective keyword research tools. You can use it to identify high-performing keywords in minutes. The tool extracts and extrapolates its data from two meta crawlers: Dogpile.com and Metacrawler.com.

Wordtracker automatically measures keyword search volumes and competitiveness. It also determines the KEI (keyword effectiveness index), that show you the best match of high volume and low competition, basically the keywords you’ll want to be using on your website. Another metric that you’ll see there is the IAAT, which is the raw number of pages that have the keyword both in the title tag and also in anchor text in a backlink from an external domain.

To get started, you can create one or several projects. Within one of these projects, you can experiment with different keyword searches, that can be filtered and saved as keyword lists.

Keyword lists can be imported into AdStage.

To get the most value out of this tool, try searching for long-tail keywords in your industry or niche. Long tail keywords are phrases that go into specific terms and descriptions, composed of several words. This type of keywords are closer to what people are actively searching online when trying to find a product or a solution, as opposed to short tail keywords, that are generic. Long tail keywords have less competition from other websites and they will bring you qualified traffic, which is optimum for future conversion.

You can also use Wordtracker to determine the size of a potential market. By looking at the number of searches for specific keywords, you can identify new marketing opportunities.

Another great thing about Wordtracker is that it identifies the most popular phrases associated with every keyword you search for. The tool offers up to 300 related keywords per search. These related keywords are based on real searches so they may not even include the original seed keyword, but they will display the most popular terms based on logical associations. For example, if I’m looking for information, I’ll also be shown business and facts making the tool more effective than other popular keyword research tools like Majestic.

Wordtracker will also show you the number of times that a related keywords was searched for in the previous 60 days and how many of your competitors use those keywords by crawling data from each major search engine, directory and PPC (pay-per-click) search engine.

A really useful add-on to this tool is its Chrome extension called Scout, which enables you to get new keyword ideas from any webpage at the click of a button.

The extension draws on keyword data from Wordtracker’s huge database of search terms. You can use it to analyze your competitors’ websites for keywords or to check your own pages and see how well they’re performing in terms of keywords.

If you’re interested directly in a report, you can simply buy one from Wordtracker, without a tool subscription. Reports are available for 10,000, 20,000 and 100,000 keywords, worldwide.

If you need a more advanced keywords report with advanced segmentation and in-depth insight, you can request a custom report for up to 350 million keywords. This advanced report can segment your data down to the day or even hour, detailing geographical position, times of the week, domains and seed terms.

Developers can request free access to Word tracker’s API and use it to build tools and applications that interact directly with the platform’s keyword database of 3.5 billion search terms (350 million unique keywords). The Wordtracker API is fully scalable and has global coverage.

Wordtracker is a valuable keyword research tool that can help you identify top performing keywords in your industry. It’s a good alternative to Google Keyword Planner and an effective ally in identifying long tail keywords, along with their search volume, competition, and effectiveness.

If, for some reason, you don’t feel that the tool hasn’t brought you real value, you have a 30 days money-back guarantee.

For complete rankings of all SEO tools and software, go here.

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