10-second breakdown
SEOMonitor is a powerful SEO performance tool that helps you predict and analyze the impact of your search campaigns and overall SEO activity. Recommended for companies looking to increase visibility and traffic volume for their website.
SEOMonitor is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
The brand vs. non-brand keyword segmentation is a huge plus for SEOMonitor, along with the not provided solution. These are key metrics that all SEO specialists want to track and measure.
Another great thing about the tool is the integrated approach to all things SEO – you have everything you need inside the platform.
It’s easy to use and it makes data clear and actionable, through smart reports. You can also request a custom plan that fits your exact needs.
The bad:
The platform lacks onboarding materials for new clients. A few guides and tutorials would be excellent to help marketers get started.
How it works:
If you were ever lost or overwhelmed by your Google Analytics dashboard, you’ll surely appreciate SEOMonitor. The tool makes data easy to understand and it also unlocks Google Analytics hidden data, which you didn’t even know you need. It uses this to analyze visits, conversions, and revenue at the keyword level.
This is a great functionality that helps you accurately break down keyword data such as the number of visits, conversions and revenue for each keyword, revealing the real performance of your SEO traffic. 3 months of historical data is available and you also get to keep historical data from Google Search Console in Google Webmaster Tools.
SEOMonitor takes all your analytics data and automatically separates it into brand and non-brand organic traffic to avoid false results and get a clear picture of which visitors have searched for your brand name, compared to those new visitors that are unaware of your brand and are coming from non-brand keywords.
This is one of the biggest problems that SEO specialists have been confronted with, since Google Analytics’ “not provided” reports went up to 80-90%. Using SEOMonitor, you can analyze the real impact of your SEO campaign in terms of visits, conversions and revenue.
You can easily filter and analyze your website’s performance in terms of visits, conversions and revenue for non-brand keywords, brand keywords or all keywords. A more advanced segmentation feature is also available, one that lets you see how much non-brand organic traffic you receive from a certain product category, like “IT equipment” for example. You can use this custom segment in the organic traffic section to see the isolated traffic data related to landing pages that follow a specific rule.
Managing SEO campaigns is made easy by the tool’s integrated approach to your strategy. To start with, you can perform all your keyword research form within the platform. SEOMonitor helps you identify a large volume of relevant keywords with high SEO opportunity, giving you rankings, search volume and other valuable data like sales forecasts and average CPC.
You’ll also be provided with estimated SEO difficulty levels for the keywords displayed. Keywords are automatically organized into groups based on a predefined criteria you choose.
To see if your campaign is performing according to expectations, take a look at your visibility score. This macro indicator aggregates both ranking and search volume to indicate traffic drops or changes in keyword rankings. You can also use this metric for groups of keywords.
The platform’s advanced filtering and sorting feature allows you to select the keywords that have a high opportunity to convert and are easier to rank for, letting you know exactly how much revenue you can earn from positioning a keyword in the top 3 results.
The difficulty metric’s red bar indicates the degree of difficulty, while a low green bar indicates a keyword easier to rank for. Similarly, the opportunity metric will show you which are the keywords most likely to bring the most revenue, ranging from 1 to 10, while the sales forecasts will give you the estimated number of visits and revenue that each keyword will bring you if it ranks in Top 3, Top 5 or Top 10. For each of these last intervals, you can predict the impact that your SEO efforts will have on the end results.
Another really smart feature is the daily ranking that is automatically tracked by SEOMonitor, offering you key insights into your competitors, your ranking opportunities and your best performing keywords. The tools helps save a lot of time with this daily overview of search volume, rank changes, landing page, visits, conversions, revenue, sales forecasts and top competitors for each keyword you monitor.
You also have a competition insights module that offers automatic suggestions on the top competitors for your keyword list.
You can also use it to compare your performance against any website in terms of rankings, visibility score and traffic.
And, finally, you can also use SEOMonitor to keep tabs on your online reputation. The search reputation feature automatically tracks which results Google displays when people search for your brand and evaluates their impact, based on qualitative criteria such as: the authority of the source, the number of potential viewers and their sentiment.
Marketers and PR specialists can use this data to prevent and address a budding crisis or a viral campaign.
All of this keyword data is available to you for as long as you want, giving you the possibility to analyze past performance, but also to optimize and improve your SEO strategy.
It doesn’t matter if you’re an SEO expert or a beginner, with SEOMonitor you have everything you need to design an effective campaign, track keywords and website traffic, monitor your online reputation and improve your rankings.
The tool has excellent analytics capabilities, keeping you up to date with your SEO performance and what that means for your overall marketing and sales goals.
For complete rankings of all SEO tools and software, go here.
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