10-second breakdown:
PR Newswire is a platform that distributes press releases to more than 200,000 media points and 10,000 outlets, offering the most ways to reach your audience online and off. Recommended for businesses wanting to grow their brand identity and strengthen their position in their respective industries.
PR Newswire is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
PR Newswire is definitely one of the biggest brands in the game. That gives them reputability and experience. They’ve done a pretty good job adapting to the digital revolution with the agility features.
Their database is a significant advantage. Your message can really circle the world and back, so it’s important that you write it well because the platform doesn’t write it for you.
It provides a solid user experience and does a good job filtering useless results and non-news.
The bad:
The platform can prove to be really costly overall because you get billed for many little things like logos, images etc. and that can be frustrating.
You never know how many press releases you have left in your package unless you email someone.
How it works:
Companies and PR agencies can use this service to spread news stories to journalists/bloggers and online. PR Newswire offers access to an impressive journalist database to which you can send a particular press release.
The platform offers an end-to-end solution for media outlets to research influencers for a targeted reach, monitor online buzz and engage in conversations, amplify their message across a huge network and measure outcomes across all these workflows.
You can access a broad range of distribution options to fit your PR strategy, whether you want to address a local or global audience. The network includes more than 49,000 international distribution points, more than 10,000 U.S. news outlets, 30 industries and more than 80 U.S. regions and niche markets. What’s more, they offer translation services in more than 40 languages, to ensure that your message is accessible to its intended audience.
If you’re not a member you can still send releases out, but it will be to their online-only network and not the full one. There’s also a 100 step validation process that each press release goes through before being sent to their feed.
With PR Newswire you can create focused lists, supporting different campaigns. The platform enables you to reach journalists and bloggers from all spheres, print, online, TV, radio and social media.
You can target your audience using a series of filters such as geography, subjects of interest, job role, designated market area and more. You can also send your news directly to individual journalists in a specific industry.
The website’s most recent update, the agility platform, enables media outlets to develop media lists, execute content distribution, organize multimedia assets and evaluate their results. On the agility plus plan, they can also monitor conversations and buzz across digital media channels.
Social media managers can also use the agility plus platform to track relevant Twitter feeds, monitor Facebook posts and accounts and access historical online data from up to 6 months of historical data to identify new trends.
Other useful features are sorting and filtering based on Klout score, sentiment and relevancy and also engaging with key influencers that they’ve identified. All activity can be tracked and monitored from within the platform. You can set-up email alerts for certain terms or topics, like you would in Google Alerts.
Within PR Newswire you can use rich multimedia content to improve your brand’s visibility – images, videos, audio files and even landing pages. You can even create a branded multimedia microsite that supports automated news feeds. Use PR Newswire’s MediaRoom to organize your content hub and drive additional online visibility.
With every distribution, you receive a detailed report of where your news appeared, online links to it, how many people read it, where they are located, how your coverage ranks against others in your industry and other useful information. You can also create visibility reports that enable you to evaluate the ROI of your releases, see which messages had the most traction with audiences and compare their performance to industry benchmarks.
Other metrics are available as well, such as number of views, audience type, geographic location, media type, investor type, top search terms, click through rates and Twitter mentions. Monitor competing brands across all channels as well as your own brand reputation.
Journalists can register an account here and customize their profile to receive news based on keyword, industry, company or subject via email. They can leverage the platform to connect with reliable sources and industry experts by submitting a query into the media database.
Another useful feature for journalists is the image database – High-resolution are available for download, including company logos, event photos, product images, executive headshots, graphics, and more. Browse topic categories or target your search by keyword. All images can be downloaded for free by members of PR Newswire for journalists.
If you’re not a media outlet or a journalist, fear not. PR Newswire welcomes bloggers and digital content creators as well. Any content creator can set up a customized profile to receive news based on registered preferences, they can connect with brands through ProfNet for upcoming blog posts and articles or download images.
PR Newswire is the go-to for most PR professionals and they’ve earned this first place. If you play your cards right and write an effective press release, PR Newswire can help get your message across an immense database, with relevant connections.
It provides credibility and it is a professional network, designed to enhance your PR capabilities, both as a media outlet as well as a journalist.
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