Followerwonk is a simplified Twitter management platform

10-second breakdown:

Followerwonk is an all-inclusive Twitter management platform that provides innovative Twitter analytics and allows you to easily manage your outreach and following. Recommended for online marketers looking to discover and connect with industry influencers and their social networks.

The good:

Even on the free version you can get valid, on-point data presented in a visual manner that can help you create an excellent Twitter strategy. The Pro version is all the more useful, for a detailed look into the profile dynamics and connections but also for greater segmentation. As a Pro user, sky’s the limit – the data is all there, giving you a huge advantage in creating a competitive strategy.

The in-app follow is also really useful, saving time and energy.

The bad:

The tool could have a better overview of all features and how they come together right from the free version. Both the “Track” and “Sort” features are only available for Pro users.

The in-app “Follow” is irresistible but, sadly, it’s not available in the free version.

How it works:

“Search bios” allows you to search and segment Twitter users using their bio, profile, location name, URL, no. of followers, no. of following or no. of tweets.

With Followerwonk Pro you can go further into the available Twitter data using filters such as “relationship”.

You can filter the results displayed by no. of tweets, no. of followers, no. of following, days since the profile was created and social authority. Pro users can follow the displayed profiles in-app, using the “follow” button, and they can also export the results.

“Compare users” lives up to its name, allowing you to compare 3 Twitter profiles by following or follower base. Pretty straightforward. The results are displayed as Venn diagrams, making it easy to digest.

Comparative reports can be saved and later retrieved in “Followerwonk reports”. Useful for tracking campaign results and online relationships over time.

“Analyze” is a unique feature, allowing you to cleanup your following base every once in a while and re-balance your following-follower ratio to improve your social authority.

This key feature segments users into a number of psychographic segments: including gender, location, Twitter activity, and more. Next to each chart displayed, you can find links that allow you to explore specific users in each segment. You can further sort these pop-up lists of users by follower count, tweet count, and so on.

The first result you get is a world map that gives you a great overview of how your followers/following users are geographically dispersed. Next up, you have a breakdown of your following/followers’ hourly activity that allows you to see the best hours for posting.

The app integrates with Buffer, giving you the option to re-calibrate your Buffer posting times.

Then, you also have an in-depth look to your own posting times. This enables you to compare how your tweeting activity overlaps your audience and identify key optimizations to boost your reach.

As you scroll down, you get an analysis of the “biography” field of each Twitter user, in a word cloud which shows you the most frequently occurring words. It’s a nice add-on although not an essential part of the analysis. It is however a useful tool in an extensive keyword research.

We go on to an audience breakdown by social authority and one by gender. The Social Authority scores analysis is really useful for digital marketers, giving them key data into the types of connections they have and the balance between target audience users and industry influencers.

In the following two charts you can see follower and following counts that give you a sense of which users have the most followers (clout).

Up next, data breakdowns by account age, recencies of tweets, total tweets and languages used by followers.

The last 3 charts are essential for digital marketers: percent of tweets with and without URLs of users, retweets as a percent of timelines of following users and contacts as a percent of following users’ timelines.

Retweets and audience are essential measures of reach and engagement and these charts can help you build a highly performing Twitter strategy.

“Track followers” is only available for Pro users. This feature gives you precise statistics about who has followed an account. It detects changes to its social graph and displays interactive charts that allow you to explore changes to that profile’s followers and follows. The data is segmented by followers or following and can be displayed for up to 120 days prior. A far more advanced tool that Twitter’s internal analytics platform, this analysis tells you exactly when essential changes have occurred in your following/follower base.

“Sort followers” is also restricted for free users. Here you can sort follows & followers by name, days on Twitter, tweet count and more. You can also analyze relationships between profiles.

For marketers, it provides key data and great reporting material. The “Analyze” feature is a gold mine for audience insights and segmentation.

In the context of a bigger marketing team or an agency, this tool can prove to be invaluable as part of the entire Moz marketing software, allowing digital marketers to follow the flow of their content efforts thorough the distribution channels, in this case Twitter.

This tool can also be used for regular users to clean up their follower base and get a better sense of how they can maximize their Twitter presence. Even if you’re just building a personal account, this is a great way to see what the best posting times are and who you should connect with.

Followerwonk is a really easy-to-use, reliable data source for Twitter audience and engagement insights, useful in keyword research, competitive analysis, social media strategies and ROI reports.

For complete rankings of all social media management tools, go here.

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