10-second breakdown:
Moz is an SEO platform with a number of innovative tools to track and improve your SEO, social, branding, link building, and content marketing efforts. Recommended for companies looking for an all-inclusive platform for their online marketing campaigns.
Moz is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
It’s an integrated platform, which makes every marketer’s life way easier. It’s great to actually see the results of all your actions, how everything works together and how your campaigns perform across all channels.
White hat SEO is a must for responsible marketers – Moz is the perfect tool to stay on top of your on-page and off-page SEO. The amount of data available is exceptionally useful.
The best thing about it is that it doesn’t just gather data, it also gives you actionable insights – you have keyword ranking highlights, keyword opportunities, competitor suggestions, on-page and link opportunities.
The bad:
Sometimes crawling large websites can be a hassle with load time speed.
For those just getting started with it, it may seem a bit cluttered but you get the hang of it eventually. It is a fairly advanced tool and you need to know SEO before you master Moz.
How it works:
Let’s start with Moz analytics – the most comprehensive tool. There are two main aspects of it, and those are campaigns management and website SEO overview.
Set-up your account by adding the name of your business/site, the domain you want to track and a campaign name. Choose the root domain, subfolder, or subdomain on which you host your primary content. Next, choose the number of pages you’ll want us to crawl (up to 50k pages crawled. For standard and medium subscriptions).
You’ll be asked to connect your Google Analytics account, for integration with your campaign data but you can also do this at a later time. Choose a search engine and locale, and then add a list of targeted keywords. Connect your social media accounts and list your competitors and you’re all set to go.
You can monitor and evaluate online marketing campaigns from your campaign dashboard – search visibility stats, desktop vs. mobile search stats and total visits by source.
In the search section of your campaign, you can access your ranking data for a specific timeframe.
You can also analyze keywords, view landing page performance, identify on-page SEO optimizations and run crawl diagnostics.
All data can be exported as a standard report, or you can choose to create a custom report based on other preferences from your client or your team.
Back to our dashboard – in the social section you have an interesting stat that not many tools provide – the total network size across all your social accounts.
Scroll down to see your traffic and interactions breakdown per social network. Under social overview, you can see which posts and tweets have performed best. You can filter them by type of post, date & time created, the title of your post/tweet, number of comments and the number of shares/retweets over a 12-week period.
Take a look at your backlinks in the links section, updated once a month in the Mozscape Index. Your website is analyzed by comparison to your competitors, in a visual graph.
In the following graph you’ll see how these referral links have converted into traffic and also which ones performed best. The tool also gives you an overview of best performing pages and link building opportunities.
Brand and mentions is no longer available. On August 20, 2015, Moz decided to cut this feature in order to focus on features core to search marketing. However, you can use Moz’s Fresh web explorer tool to access the same data – a searchable database of millions of recently published pages and articles, which is updated every 4 hours. Here, you can set-up up to 35 fresh web alerts.
Now, let’s do a quick overview of the other Moz tools available.
Rank tracker retrieves search engine rankings for pages and keywords and saves them for future reference. Moz pro subscribers can also track selected rankings over time to see which efforts are making the most impact on rankings, as well as sign up for email notifications to stay updated on changes in rankings. The tool supports Google, Yahoo!, and Bing.
On-page grader is great for on-page SEO audits. It gives you actionable insights to tweak your site and rank higher for your target keywords. Moz analytics subscribers can also conduct automatic weekly on-page audits to spot problems as soon as they occur.
Keyword difficulty and crawl test are pretty self-explanatory.
We’ve already discussed Followerwonk on another review. This SEO tool provides some of the best Twitter analytics out there and it’s really easy to use.
With Open site explorer you can perform a great backlink audit; it gives you domain authority, page link metrics, page social metrics and inbound links.
Moz bar is an SEO bar available for Chrome and Firefox, that enables you to view SEO stats as you navigate. It allows you to create custom searches by search engine or location, it provides keyword difficulty stats and it has an analyze overlay feature that allows you to expose page elements.
The most creative tool, by far, is Moz cast – an experiment in tracking the “weather” patterns of the Google algorithm. Every 24 hours, Moz tracks a hand-picked set of 1,000 keywords and grab the top 10 Google organic results and compare them to the previous day’s top 10 (for any given keyword), and calculate a rate of change or “delta”.
Moz is definitely an all-in-one solution for most of your SEO analysis needs. You have all the metrics you can possible need and if you integrating it with Google Analytics, you’re unstoppable.
It has highly advanced SEO features available in the pro version but it also answers the needs of smaller businesses with its range of free tools.
For complete rankings of all SEO software and tools, go here.
http://authority.org/seo-tools/moz/ http://authorityorg.tumblr.com/post/147211628442
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