Klear is a simplified social media management platform

10-second breakdown:

Klear is a simple, yet powerful social media analytics platform built for online marketers. Recommended for growing businesses that haven’t used any analytics platforms before or that want to try a less complicated solution.

Klear is used in small (0-50 employees) and medium sized companies (51-1,000 employees).

The good:

Klear offers an easy-to-use system, user-friendly interface and detailed social media analytics, perfect for the social media marketer driven by simplicity.

The available engagement and popularity metrics are pretty useful. Their competitive analysis focus is also a great plus. It’s great to have a benchmark for your niche.

As far as influencer marketing goes, they did a great job with filtering and organizing influencers.

The bad:

As simple as you want your tools to be, as a social media marketer you need to be able to schedule posts and engage with your community through retweets, replies, likes, comments etc.

It would also help to have a search function for specific terms and hashtags, not just influencers on that topic for campaign and event tracking.

How it works:

Initially designed for Twitter analytics alone, the tool now aggregates data from Facebook and Instagram as well. They’re also planning on integrating with Pinterest, G+ and LinkedIn.

A key feature in Klear is influencer marketing.Klear’s influencer search engine enables searching for people through Twitter, filtering by four influence tiers: Novice, Casual, Power Users, and Celebrities. Influence level is determined taking into account multiple parameters from their profiling system referenced with Twitter. These include activity, popularity, and communicativity levels, audience strength, following/followers ratio, close network activity and strength, top content amplification levels and more.

Back to the tool – Klear helps you find influencers that are relevant and reachable, using a series of filters such as: influence, skills, location, gender and age. You can filter my multiple skills – Simply search by skill, then use the skill filter on the left sidebar to tick another skill.

You can then go on to building segmented lists. This is especially helpful when you’re designing an online campaign and you need to target and segment several lists on influencers and bloggers.

These lists are private. You can import your own lists from a CSV file into a Klear list, and also export a Klear list into a Twitter List.

Once you’ve identified an influencer that matches your profile, you can go further and crawl more data on that person. Find out what they blog about most, their top content, influence metrics and share reach, their network, audience demographics and more.

Once you’ve connected with these influencers, the platform monitors any mention and impression by that selected influencer, to help you determine the ROI on your campaign.

Social media monitoring is another key feature. In your dashboard you have an overview of the brands you’re monitoring. You can also access this data from the monitor tab in the main navigation- really straightforward.

Klear will analyze the content posted by a certain brand you’re monitoring: type of content and its performance, brand mentions, social accounts activity and performance, posting frequency and engagement (likes, retweets, replies and comments).

This data is broken down by social network – Facebook, Twitter, Instagram – allowing you to intuit that company’s social media strategy.

You can also see their fan base per channel, as well as their fan base growth. An essential metric that is rarely found in other social media platforms. This is an enormous help in benchmarking your efforts and adjusting your strategy.

In fact, Klear can be a great asset in developing your competitive analysis. You can use the monitoring feature to keep track of competitors’ brand mentions and social reach evolution in time.

Go further and discover which influencers your competitors are connected with. Reach out to them as well. Why not make them your brand advocates? Take a look at their results and figure out what their strategies are.

Content filtering can also help you determine what type of content performs best for your competitors and how you can improve your own.

Klear can also be used to get a better sense of your online communities, by filtering by fan base on every social media channel.

It also helps refine personas by looking at advanced demographics analysis and tracking the evolution of your fan base.

If reporting is really important for you, you’ll be pleased to announce that Klear has a very friendly reporting interface. They also offer access to historical data that spans over an average of three years retrospective, available in the overview tab of any profile.

The monitoring data layer tracks information based on the custom setup made by the user. This tracks and shows all data from the moment of set up and onwards, and would usually also show up to 1 week historical data (or a max of 3,000 mentions) at the moment of setup. Once the monitor has been running for a sufficient time, time frame selection for historical data view can be selected by the user.

As a social media analytics platform, Klear is one of the most simple tools out there. If you haven’t invested in social media marketing and you’d like to start now, you can easily get started with Klear.

It’s a great platform for startups, offering on-point data regarding social reach and performance.

For complete rankings of all social media management tools, go here.

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