10-second breakdown:
VerticalResponse is an email marketing tool that helps you create effective email marketing campaigns and nurture your leads until conversion and beyond. Recommended for small businesses and nonprofits looking to improve leads and sales.
VerticalResponse is used in small (0-50 employees) and medium companies (51-1,000 employees).
The good:
Its user interface and entire user experience is well designed. This makes the tools easy-to-use and understand, all you need is an email address and password to get started.
It has the ability to link to social networking sites which is an easy way to connect email marketing campaigns to your social accounts.
Before you send your email, you can preview it, switching between desktop, mobile phone, and tablet views. Scheduling for a later publishing date is also very helpful.
The bad:
You cannot unsubscribe a contact from only one list, it’s all or nothing. It could also use more flexibility with designing sign-up forms. Not all email marketing templates offer flexibility in re-arranging the layout either.
How it works:
The software has a beautifully crafted design to help you create effective emails. You can choose from the existing templates, which are fully responsive to ensure a pleasant experience on any device. Over half of all email is read on a mobile device, that’s why templates built on VerticalResponse adapt to smartphones and tablets so your email looks right in every inbox.
You can also customize your own template, starting from the basic plan. Simply drag image and text blocks into your email and rearrange them as you please. Image tools are available to crop, resize and flip. You can also use background colors and patterns or create a custom call-to-action button or use the HTML editor to create the email of your dreams.
The platform doesn’t provide a media library. It hosts any images you upload into an email template for use in that template, but you can’t store images for later use. However, the classic plan offers up to 25 MB of image storage and access to over 75,000 royalty-free images through Photos.com.
Send your emails and social posts immediately, or schedule them for later, to coincide with a specific campaign launch date.
To grow your contacts database and capture new leads, you can create custom sign-up forms for your landing pages.
To make sure that new contacts are properly introduced to your brand, you can set-up automatic emails to be delivered to people who join your lists if you’re on the basic plan or higher. These introductory emails will help you reach more people by getting up to 30% – 40% more opens and clicks for your email message, research shows. Welcome new sales leads, customers, or members and thank them for joining with a discount or promotion. It’s also indicated that you use this email to tell them what to expect next.
Manage your contacts and get more engagement by creating segmented lists. The advanced search feature will help you find, manage and update individual contacts, allowing for campaign activity-based segmentation. You can use this feature to reward customers who have opened all emails by sending a special offer or you can find all customers who haven’t opened an email in the last 8 months and send them a re-engagement email. It can also help you identify subscribers who have never clicked after opening an email, so that you can send them a follow-up asking if they are looking for different content.
You can also sync your VerticalResponse contact lists with Salesforce, including those attached to a sign-up form.
Give your recipients control over which lists they’re on, by marking lists as “public”, this way they can choose what types of emails they want to receive.
VerticalResponse will generate an easy-to-read report that tells you how many welcome emails have been sent, opened and clicked. The tool can automatically resend an email message to those contacts who did not open the original email. To do that, you simply have to write a new subject line.
Shareable versions of your email will be available for social media. You can set-up the system to automatically post your email/newsletter to Facebook and Twitter, making it easy for your recipients to share with their friends. You can click here for more advanced social media managing tools.
Detailed reports are displayed as easy-to-read charts. They include key stats such as who opened your email and what links they clicked on, the social reach of your email as well as social interactions. You can also see the specific email addresses associated with bounces, opens, clicks, and unsubscribes.
The software’s REST API allows you to integrate VerticalResponse campaigns into existing marketing workflows. List management and campaign creation/launch and social features are also available via their API.
Numerous integrations are available with tools like SumoMe, SurveyMonkey, Salesforce, SugarCRM or HighRise.
VerticalResponse connects your email campaigns with your social media channels to further your reach and help you build integrated campaigns. It does a great job integrating your CRM, making it easy to keep track of your contacts and lead generation KPIs.
For complete rankings of all email marketing tools and software, go here.
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