10-second breakdown:
AgoraPulse is a social media manager that keeps tabs on your social conversations, organizes your posts, monitors interactions and provides a clear overview of your social media performance. Recommended for companies looking to grow their social media involvement while automating the management.
AgoraPulse is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
AgoraPulse is a powerful social media tool, especially for Facebook page management. It’s perfect to engage fans by means of contests and quizzes on Facebook. You can also manage dark posts here, a unique feature for social media management tools.
Reports are comprehensive, showing in-depth statistics about your account’s key metrics such as audience, engagement, brand awareness, etc.
You can also export them to PowerPoint further analysis and meeting presentations.
The bad:
The platform only supports three social media networks. That can be perfectly fine for some teams and agencies, it’s a matter of needs.
A more advanced content monitoring function would be useful for content curation.
The tool also lacks is a browser extension, which many social media managers have become addicted to.
How it works:
You have your all-in-one social media management dashboard where you can observe your activity on Facebook, Twitter and Instagram. The tool display all your posts, comments, tweet, and messages, for each account. You can also check your running Facebook app campaigns, with their number of participants here.
Next up you have your social inbox, where you can easily see how many new comments, tweets or messages your accounts have. Reply, review, assign or tag those messages. Your inbox syncs in real-time and will show new interactions until they are reviewed, making sure you don’t miss a thing.
Filter your Facebook content to see only new interactions or all interactions. You also have notifications that show you how many items are pending review.
The content flagging feature is really useful if you have more than one person managing social activity. To flag a post or comment, simply hover your mouse cursor over the post and click the ‘flag’ icon. Every time that a post or comment is flagged, all admins on the team can see the content has been flagged by someone else on the team, and they can easily find it later it using the ‘flagged’ filter.
Your Twitter inbox, on the other hand, will show you every conversation on your Twitter account. Mentions and direct messages are included and can be easily found with the filter on top of the page.
AgoraPulse enables you to publish to your Facebook and Twitter accounts, directly from the app. Create your post and publish it instantly or schedule it for a later time. Make sure you get it right the first time because you won’t be able to edit a Facebook post that has already been published. You can see all your scheduled posts in a content calendar.
The good news is that you can target any Facebook post to a specific country by typing the name of the country in the field provided. You can enter several countries if you want.
You can schedule as many tweets as you want but you can’t schedule Instagram posts. If this feature is important to you, the AgoraPulse team recommends using Latergram or Schedugram.
Which brings me to the monitoring feature, where you can get the most value for your Instagram account. With AgoraPulse, you can monitor hashtags and places on Instagram. Find user generated content by tracking your brand’s hashtags, monitor popular Instagram hashtags to find potential new clients and identify brand ambassadors whom you can interact with.
Monitor your Facebook activity by tracking shares and mentions and categorizing new interactions –tag, flag or assign.
As for Twitter, you can create customized searches for keywords relative to your brand or industry, identify users who retweet your content the most and find brand ambassadors.
Reports can be exported to PowerPoint, customized with visual graphics. They give you a detailed view of your audiences, fan growth, engagement and brand awareness on all three social media networks.
You can also see which content performed best and use this to improve your content marketing strategy. Community management metrics are available here as well, informing you of the number of messages reviewed, response time and response rate. Discover the best day, time, and subjects to publish and engage with your follower base.
The benchmarking feature will help you compare your marketing efforts against your competitors or other successful pages. Contrast and compare your fan count, people talking about and engagement rates.
As part of your Facebook reporting function, you can see your campaign conversion funnel, that shows how many visitors converts to fans, how many of these new fans filled in your form and how many perform the final conversion step. The report details the gender (number of female and male participants, percentage ratio of both) and top countries from which users are coming.
There are several Facebook page apps available within AgoraPulse, to help you create effective campaigns. For example, you can create a photo contest on a Facebook page and track its performance. You can also create a fan voting contest, configure a quiz or launch a coupon campaign.
The CRM function is based on automatic qualification, identifying people who have large follower audiences, who publish content about you and who engage with you. You can create custom tags for certain audience members, as well as prospects and influencer lists. Every lead will have a rich user profile, where you can track all interactions as well as their context. (For more CRM tools, click here).
Although it’s noticeable that the app was initially developed as a tool for Facebook app creators, AgoraPulse has become a worthy social media management platform.
For complete rankings of all social media managing tools, go here.
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