10-second breakdown:
Eventbrite helps event organizers plan, promote, and sell tickets to events, then publish them across their social media networks. Recommended for companies hosting live events and business conferences that want an all-in-one event management platform.
Eventbrite is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
It’s really easy to set-up and get your event out there. It’s a great, scalable cloud tool for managing and promoting events of any shape and size.
The social interface makes it really easy to promote and share on social media, furthering sales and promotions.
Eventbrite is really useful for tracking and building an audience database and also identifying their buying habits.
The bad:
The tool could use more design customization freedom, perhaps with drag-and-drop modules.
Sometimes it has small bugs when copying events, but nothing major.
Forms and fields customizations can also be improved for better functionality.
How it works:
As an event organizer, you can log into the platform and fill in your event details to create the event. After you select the type of your tickets, you can invite people to your event, and reach a new audience using Eventbrite’s promotional tools. The app then enables you to check guest lists, scan tickets and manage all event activities.
The software gives you a lot of freedom to customize your event presentation. Set-up an enticing event description that sets you apart. You can add a hero image on your listing page, as well as photos from past editions or teasers for the upcoming one.
Your event location can be pinpointed with Google Maps, making it easy for attendees to find it. The software makes sure everything is mobile-friendly, so you don’t need to worry about that.
The listing will also include your speakers and guests, as well as attendees. If you have multiple dates for the same event, you can promote recurring event dates and times on a single event listing.
You can offer multiple types and quantities of tickets, with different prices even, depending on their type. For example, you can issue group tickets at a special price. Or, you can issue limited access tickets for special guests. Payment is collected online or offline, per your preference. You can even offer discounted tickets and event registrations via email, URL, or code. If your event doesn’t charge a fee, that’s fine too, you an issue free tickets and manage free registrations, at no cost.
To manage highly popular events, you can use Eventbrite to set up a waitlist and automatically let attendees know when a spot opens up.
Attendees will receive email confirmation to confirm registrations and ticket purchases, and also email reminders two days before the event.
The platform provides a series of promotional tools. You can send customized invitations via Eventbrite, MailChimp, Emma, EventKingdom, AWeber, and others. If you want, you can even sell tickets and registrations from your Facebook fan page.
To promote your event, you can schedule posts and promotions on any social media channel using the built-in Hootsuite extension. Social sharing is also enabled for all registrations, where attendees are automatically prompted to share your event on Facebook, Twitter, LinkedIn and via email. Ad functionality is also available for Facebook, Twitter an Google.
Track your online promotion efforts by creating custom URLs. All new contacts or existing contact lists can be imported to your CRM – Eventbrite integrates with Salesforce, Zoho, Pardot, Eloqua, Batchbook, Microsoft Dynamics, Kindful and The Raiser’s Edge.
Eventbrite has its own SEO capabilities, through which event listings are enhanced to show up on Google and other search engines. (For more SEO tools and software, you can view this list.) Also, public events are automatically promoted on other event sites within their partner network. Events are also promoted within Eventbrite’s newsletter database.
Cross-promotion is available for public events, displaying them on your order confirmation pages and event pages.
You can follow your performance within your analytics dashboard, where you get to see events’ total revenue, tickets sold, page visits and payouts, sales and comp tickets. A breakdown of every ticket sold is available, trough customizable reports. You can also view orders by date range, search for specific orders, and view a detailed report on your attendees. Monitor the sales your promotions from here – see how discounts are performing, how many sales have been driven by Eventbrite’s automatic promotions or how many people have visited your listing.
Eventbrite integrates with Google Analytics, DataHero and Cyfe. They also have an open API.
For offline promotion, Eventbrite partners up with Ticketprinting.com to help you create custom posters and flyers.
Eventbrite has developed two mobile apps, one for event managers – Eventbrite Neon, available for iOS – and one for attendees – Eventbrite App, available for both Android and iOS.
With Eventbrite Tickets, you can import an event made on eventbrite.com right into your calendar on WordPress.
All in all, Eventbrite can be a trusted partner in launching and promoting events. It offers a wide range of services, making sure that your event has the exposure and accessibility it needs to be a success.
It’s especially useful for large events, where you get a bigger influx of data about attendees and you can manage different ticket and payment options.
For complete rankings of all marketing automation companies, go here.
http://authority.org/marketing-automation-software/eventbrite/ http://authorityorg.tumblr.com/post/146863827452
No comments:
Post a Comment