10-second breakdown:
AWeber is one of the best email marketing platforms available, with advanced automation and visual editing features. Recommended for companies looking to implement targeted email campaigns and auto-responder replies following content downloads.
AWeber is used in small (0-50 employees), and medium companies (51-1,000 employees).
The good:
AWeber goes out of its way to provide you with everything you could possibly need- like 700 templates to choose from. This is also reflected in their numerous integrations with platforms like Facebook, Salesforce and many more.
You can have multiple forms per subscriber list and track their individual performance.
AWeber also has amazing auto responder capabilities, helping you deliver timely, relevant content to specific audiences.
The bad:
There is a lack of freedom to customize certain templates, design wise. It’s a bit harder than with other similar tools.
How it works:
To get started with creating an email campaign or newsletter, the platform offers you a variety of templates. Over 700 HTML email templates are available, but you can also customize a template using your brand’s guidelines and colors. If you prefer to send black-on-white text emails or hand-code your own, AWeber can enable that as well.
All their templates are compatible with all major email services and are mobile responsive, an essential feature for email marketing tools.
Write an enticing subject line and create your first email. You can use the drag-and-drop editor to re-arrange your structure. To make your email more appealing, you can add images from the tool’s image gallery.
All of your newly created emails will be in the drafts section, until you assign them to an automated campaign workflow or schedule them for publishing at the time of your newsletter or product launch.
When it comes to creating a campaign, the first step that AWeber helps you sort out is the sign-up form that will capture prospect’s information and assign them to the lists you’ll be creating automations for. Sign-up forms are an excellent way to find out more about your subscribers and segment them in order to deliver relevant information for specific types of leads. It’s all about conversion.
You can create a sign-up form using one of the existing design templates or customize your own. Within the sign-up form generator, you can change the design of your form to match your brand’s style.
Once you’ve finished designing your sign-up form, add it to your website using the URL of the hosted form or a coded version that your designer can add to the website.
You can A/B test your forms if you want to determine which type of form your audience responds best to in terms of conversion. To split test different opt-in forms on your site, you’ll first need to have at least two forms created. Go to the create a sign-up form button and select split test your sign-up forms.
After you’ve given your split test a name, select the desired percentages to reflect how often you would like each form to appear and save. Keep in mind that the probabilities need to add up to 100%. When you’re done you’ll have a HTML code ready to be embedded on your website.
Now you can create your first campaign email following the initial steps we talked about. You could start with a welcome email for each sign-up form, describing the next steps or delivering an initial content offer. When your subscribers are ready to learn more, have them receive a second email linking to an educational campaign so that they move down the funnel.
With AWeber, you can send the right message to the right person at the right time – an essential inbound marketing practice. Use the actions available (trigger, send a message, wait and apply tag) to better target your message.
If you need to reorder these actions, you can easily drag the action from the canvas and drop it into the desired place. After a campaign is created, can save it as a draft until you’re ready to make it active. To change the status of your campaign, open the drop down menu for the campaign’s status and choose between active, pause, close and stop. Once your campaign is closed or stopped, the campaign cannot be reactivated or paused.
A follow up series is different than a campaign, it consists of a series of messages that are automatically sent to subscribers in sequential order.
These follow ups are delivered to subscribers once they reach the interval you have set for each message. Unlike with a campaign, a follow up series will send messages to all subscribers added to the list. These messages are sent to the subscriber until they complete the series of follow ups. Also, you can’t pause, close or save them as draft.
Segment your subscribers for optimal results with your campaigns. You can create subscriber segments based on activity, for example people who opened (or didn’t open) a specific message, people who clicked a certain link in a specific email. You can also group them by location, IP or the types of products that they’ve purchased.
On your sign-up form, you can include specific fields for prospects to enter their location, a product or service they’re interested in, or any other information you want to collect. Based on that information, you can send targeted, personalized emails to different groups.
You can import existing subscribers in AWeber, via the import page of your account or you can also add them manually. When importing subscribers into AWeber, make sure that they have directly requested to receive your information before adding them to your list. The import limit is 10,000 subscribers per month.
AWeber tracks and measures all activity on your account – opened emails, click through rates and interactions, campaign performance, list growth, subscribers actions and much more. The tool tells you exactly who has opened your email and exactly which links that they have clicked on and when, this way you’ll know which content performs best and what your audience prefers.
You can even use their mobile app to manage everything 24/7 and get stats on the go. Aside from the AWeber mobile app, you also have the Atom app, a mobile subscriber app designed to help you grow your list anytime, anywhere, on Android and iOS devices.
IAWeber is an excellent software choice when it comes to email marketing and automation. You can use it to create impactful campaigns, tailored to specific audiences and have them delivered at the right time to ensure maximum conversion.
AWeber helps you keep your audiences engaged through beautifully designed emails that you can track and analyze to improve your marketing.
For complete rankings of all email marketing tools and software, go here.
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