10-second breakdown:
Raven tools monitor and report on your SEO, social and content performance, offering advanced and customizable reports. Recommended for companies managing multiple websites and campaigns, with a focus on performance metrics.
Raven is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
Unlimited campaign management allows you to monitor several campaigns at the same time.
The tool has an intuitive interface that makes it easy to learn and to use. Not to mention, you can customize your own dashboard to see only the data you’re interested in at a glance.
For an SEO specialist, it’s great to have everything in one place. Automated reports are a big time saver as well.
The bad:
Data gathering can be particularly slow, at times.
It would also be useful to integrate additional social platforms such as Google+ and Instagram.
How it works:
The tool is designed to bring all your essential SEO data into one place, integrating more than 20 sources including Google Analytics, Klout, Alexa Rank, Bing and Google Webmaster Tools. You can zoom into a more granular view of recommended SEO optimizations and export data using visual, interactive reports.
Raven’s website auditor looks at both in-page and off-page data, assessing your website’s SEO health and identifying specific issues that need to be fixed.
Find out if you have any duplicate errors, broken links or no follow links, or if your Google Analytics code is missing.
You can customize the crawling frequency and compare crawls to see if your optimizations are working. Each crawl takes into account Google’s latest requirements, such as page speed and mobile responsive design. You can also set up an automated crawls to see how your website compares to other competitor websites.
Another particularly useful functionality within Raven’s site auditor is the thin content function that shows you which content is not compliant with Google’s Panda algorithm.
Diving further into the SEO toolbox, we have the keyword ranking tool. This particular SEO solution dives into extensive keyword research from a multitude of sources, such as Google AdWords, SEOMoz and OpenCalais’ Alchemy, giving you key data like impressions and click through rates (CTRs). You can use it to identify the best keyword choices based on conversion potential and to target high value keywords.
If you want to enhance your content generation capabilities, you’ll be happy to learn that Raven integrates with Textbroker, an article-composition outsourcing service that can help increase your site content volume. Keep in mind that you’ll have to pay separately for this service.
Using the link manager, you can monitor link quality and organize your link-building campaign by tagging, grouping, and sorting links.
An important mention regarding this tool is that you have to add targets and update their statuses manually, which could be a hassle, time wise.
Onto the next SEO tool, which is the site finder. You can use it to identify specific websites with the highest rankings on a particular keyword that you’re interested in. It’s a great outreach tool that can help to consolidate your link building strategy.
Raven also has a social media tools suite, which you can use to manage multiple social media accounts. The software integrates with Facebook, Twitter, YouTube, and LinkedIn, offering you the means to post, reply, message, like, and schedule updates from a single interface.
Other features include task assignment to team members, complete with deadlines, updates and follow-up, and also a brand monitoring feature that enables you to see all mentions about your brand on forums, social media and blogs, with a sentiment indicator.
In the content section of your dashboard, you can manage blog posts and analyze them for SEO readiness. Raven integrates with WordPress, giving you the ability to write, edit, publish, and optimize content from within the app.
The built-in SEO and readability analyzer will tell you how you can improve your article for a better performance. You can manage multiple contributors and their individual SEO scores, as well as multiple WordPress accounts.
Raven can also be used to perform a competitive analysis. You can use it to crawl competitors’ sites, focusing on their structure, the keyword they use, site speed and other SEO components that might give you an idea of their overall strategy. Not only can you track this data, you can also store it for later.
The platform includes a PPC advertising tool which monitors and troubleshoots your Google AdWords campaigns.
Raven also enables you to launch integrated campaigns, offering a dedicated campaign module that includes keyword management, analytics data and email metrics for specific campaigns. If you have an entire team managing a campaign you can customize users’ access based on their specific roles.
Other essential tools include an event manager for both offline and online event tracking, as well as a social CRM and email marketing function through integration with MailChimp, Constant Contact, AWeber, Campaign Monitor, or Emma.
Reporting is Raven’s ultimate goal. All this data can be exported using custom, mobile-ready interactive marketing reports. Reports can also be automated.
If you’re looking for a comprehensive online marketing reporting tool, Raven is an excellent choice. The platform brings together SEO and PPC data, social media and content marketing metrics, email campaigns and even event tracking.
All your key performance indicators under one roof, ready to be managed by you and your team.
For complete rankings of all SEO tools and software, go here.
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