10-second breakdown:
Viralheat is an enterprise content marketing and social media management platform that enables social media monitoring, publishing, analytics, content intelligence, and reporting for digital marketers. Recommended for agencies, marketing teams and freelancers alike.
Viralheat is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1,000+ employees).
The good:
The tool has remarkable analytics capabilities, notably the lead identification feature based on purchase intent. It’s a feature every social media manager should aim to use because, at the end of the day, leads and customers are your key marketing goals.
Its monitoring and publishing features are also very well implemented and can be used not only in marketing and social media but also in customer engagement.
The interface is friendly and provides a good experience, definitely makes your job easier.
The bad:
The tool could definitely use a bigger customization freedom when it comes to the reporting feature. At the moment reports are standard. It would be helpful if you could take only what you need and rearrange the information to suit your company’s needs.
How it works:
You can use Viralheat to monitor real-time social media conversations about your brand and your industry. The tool lets you run competitive analysis, reputation management and brand management.
The platform supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, Foursquare, Yelp and Glassdoor.
Monitor your social media accounts, as well as those of your competitors, to identify popular topics, trending conversations and which engagement tactics work best. Determine a set of keywords that you want to track, around your brand, product or service and create streams to monitor ongoing activity or a specific campaign. Review keyword search analytics to view competitors’ influencers, conversation statistics or negative mentions.
You can create groups of accounts to save time managing accounts for the same client or brand.
Viralheat also has an influencer identification feature, that helps you pinpoint reputable users who are talking about your brand or posting about industry trends. Influencers are sorted by impact, the amount of followers the influencer has, and by volume, the amount of posts about a topic, across all channels. You can engage with influencers directly from your Viralheat dashboard.
Publish to all social accounts or to specific ones with the in-app publishing feature. Create and schedule posts to be published at a future date. Just select a date, time and time zone for your post. You can receive a delivery notification once your message has been sent.
The tool’s drag-and-drop interface makes it easy to attach and share images.
A common new feature encountered in social media apps, the sentiment indicator gives you an assessment of the overall online perception for your business, brands, and products, based on social activity. It enables you to see how people are feeling about your campaigns through all of your networks and identify brand advocates. You can filter your smart streams to see only positive or negative mentions.
The sentiment indicator offers a breakdown over one day, one week, or one month. You can also view the sentiment of individuals’ tweets for your keyword searches and compare sentiment trends over time. According to its creators, Viralheat’s patented Sentiment API uses natural language processing to extract the true meaning of a mention rather than focusing on keywords giving you an accurate understanding of sentiment as the API gets smarter every time you use it.
Team management features enable you to manage a company’s social presence by creating custom organizations, setting permissions and assigning tasks. You can customize an organization by adding specific team members, deciding job permissions, or assigning individual tasks. There’s no limit to the number of roles you can create so you can replicate the already existent workflow within your team and decide which roles have access to specific features.
This allows you to maintain accountability and approval workflows, while still having everyone contributing.
Viralheat comes with a highly advanced feature for a social media monitoring tool and that is lead identification. Viralheat’s patented Human Intent technology automatically identifies leads based on user’s social media behavior, allowing you to reach out with the appropriate message at the right time.
This enables you to see which users are most likely to purchase based on their social media behavior. These leads can be easily exported as a .csv or .xls file and transferred to a sales team or imported into a CRM system (Salesforce, SugarCRM) for follow up.
You can create sales streams, filtering only mentions from users interested in making a purchase, as well as mentions tagged as leads, and engage with these users to nurture them through the sales funnel.
The tool’s real-time analytics feature helps you determine ROI on your social media activity. You can see which content performed best, which channel has the highest success rate, what the best keywords are and which campaign achieved its goals.
All this data can then be exported with the reporting function, detailing share of voice, conversion analytics, total impact, demographics, engagement and channel performance. You can schedule reports for automated generation by day, week, or month and even designate a specific person to receive these reports.
Another useful thing to mention is that Viralheat integrates with other enterprise software solutions for customer support (Desk.com, Zendesk) and business intelligence (Google Analytics, Omniture).
Viralheat is a tremendous help in managing your social media activity, bringing together all the essential activities you look for in such a tool – publishing, monitoring, engaging, analytics and even lead identification.
Its advanced features make it very useful for other departments as well such as sales or customer satisfaction. This can be extremely helpful in integrated marketing campaigns.
For complete rankings of all social media management tools, go here.
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