Bright Edge is a content marketing platform for SEO campaigns

10-second breakdown:

Bright Edge is a content performance platform that uses big data to help you identify content performance for your website and also for other content competitors. Recommended for companies looking to determine the effectiveness of their content strategy and improve their return on investment.

Bright Edge is used in enterprise companies (1,000+ employees).

The good:

Bright Edge allows you to see what type of content performs best for your competitors. You could do it manually, of course, but it’s so much more effective to have all the data gathered for you in one place.

The data cube is an excellent keyword tool.

The tool also has notable reporting capabilities and there are high levels of customization available.

The bad:

It takes some time to get accustomed to the tools and the platform, tutorials and educational materials could be improved.

I’ve had some speed issues with the platform.

The tool is exclusively built for organic traffic data, so if you’re looking for a PPC analysis as well you’ll probably need to look for another software.

How it works:

Bright Edge has a whole toolbox of content marketing solutions, each with its own functionality, but that come together in a single platform that focuses on driving organic traffic and conversions. It’s also aimed at giving you an in-depth view into the type of content that competitors and industry influencers are generating and how well it’s performing.

The first tool we’ll be talking about is the Bright Edge Data Cube. Although it seems like an Avengers plot object, it’s actually a massive content repository that gathers essential information such as: keywords, search terms, rich media, and content and web performance. This data engine processes over 100 terabytes of data each week in order to capture your entire organic search footprint, and provide you with the actionable insights you need to improve your content strategy.

You can use this particular tool to do an URL-based or keyword-based research in real-time and see how your competitors are doing when it comes to attracting organic traffic.

By using the tool’s goal-based research feature, you can identify long tail keywords, high volume keywords, high value keywords and rich content that ranks high in SERP, all key information that you can use to develop new content that will drive website traffic and user engagement. The data cube score will tell you how well your targeting efforts are going and which topics are performing best.

One of the most valuable features that this platforms has to offer is the contextual content recommendations section. The data cube will crawl the web for the most common words and phrases linked to your keywords, offering semantically related keywords that can help strengthen your ranking. You can also use it to identify keywords with low competition that you might consider optimizing as well as new keywords that you should start tracking.

Another key feature is the trended performance of your rich media, that shows you which content has performed best historically.

The next tool that we’ll focus on is Bright Edge Content Optimizer, that integrates into Adobe Experience Manager. Its goal is to help you improve the quality of your content by optimizing for maximum traffic, conversions, and revenue. You can use it to analyze different content topics and see which ones are highest in demand and lowest in competition, but also to see how efficient is your current use of keywords/topics.

For each topic you can track top competitor strategies on page elements and use the insights to optimize pages for best performance.

The Bright Edge Landing Page Optimizer integrates with Adobe Experience Manager (version 6.1) as well, to assist marketers in testing the effectiveness of their landing pages. The tool offers real-time recommendations for testing content variations across your website and even on your competitors’ websites.

Campaigns is another Bright Edge tool, designed to create guided workflows, offer content recommendations based on past performance, and track progress and close the loop on content optimization.

You can use it to review keywords, create a campaign plan and review its performance. You’ll also be able to assign team members to campaigns, and customize the email frequency for campaign updates.

Bright Edge’s Story Builder is the ultimate analytics tool. It offers detailed visualizations of key data and real-time results, showing how your content strategy is driving business results. It aggregates everything from backlinks to ranks, devices used, keywords, competitors, impressions, clicks, search volumes, social reach, conversion data and revenues. All of this information is delivered in a clean, visual way, making it easy to digest.

You can build your own data story and revisit it if you need to make any changes like changing the chart type. Your dashboard can be set to be automatically emailed to you.

The platform also has mobile reporting capabilities, that track and measure mobile device performance in terms of mobile ecommerce campaigns, keyword performance, local content performance and rank by devices.

Bright Edge lets you analyze your content performance, as well as that of your competitors. The platform is focused on gathering key data on which type of content works best and offers actionable recommendations as to how you can improve your strategy and drive more revenue.

With a wide set of tools, it offers a key overview into the organic SEO health of your enterprise.

For complete rankings of all SEO tools and software, go here.

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