10-second breakdown:
Act-On software helps you deliver an exceptional experience for your leads and provides a well-organized space to easily manage your entire sales cycle easily. Perfect for small operations and solopreneurs.
Act-on is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1000+ employees).
The good:
Act-On is known for being one of the easiest to use and most intuitive marketing softwares available. A strong bonus for small business owners.
The customer service and development teams are extremely accessible and will help you through any issues as well as hear any problems and potential improvements for future iterations of the product.
The email functionality allows you to quickly segment your leads and focus on a group based on factors that can be easily input into different lists and categories. The content you send leads via email is also available for quick access and can be scheduled to different segments.
Lead scoring is versatile, robust and easy to setup. That added to the ability to measure the “digital body language” of your leads and you’ll definitely notice a bump in the number of closed deals.
The bad:
Getting the data you need is a bit cumbersome. The number of reports that you can generate could be better and the interface that delivers raw intel could stand to be cleaned up a little.
Customization options in email templates seem to be light, hindering the visual side of the content you send to leads.
How it works:
With a combination of inbound and outbound marketing tools, Act-on helps you personalize your campaigns as well as increase your SEO Ranking. Starting with email, you get tools that were created to allow businesses the ability create and send emails that look good in all formats and platforms. With Act-On’s graphics and templates you can create high impact, personalized emails that grab attention.
Act-On allows you to track contact behaviors as well as help manage websites, blogs, and can generate a detailed SEO report for each of your web pages to improve your search rankings. Act-On created forms and landing pages that allow you to obtain a lead’s contact information so you can keep communicating with them after they leave your page. This is also true of anonymous user information, which can be obtained in exchange for e-books, white papers and other brand material.
All interactions can be tracked, a user’s email, SEO, Social Media and more, as well as website visits. Each individual can be tracked by what pages they viewed, what pages they interacted with and what search words brought them to your page.
With the Content Marketing command center you will be able to create a media library and are able to store and distribute all of your media content including e-books, infographics and videos. This software easily integrates with website design software including Hootsuite, WordPress, Joomla and Drupal for a smooth experience.
To test what pages are working the best, Act-On allows you to test viewer reactions to forms or landing page by using A/B testing. This will enable you to make simple changes to optimize your website.
For managing your Social Media accounts Act-On has the Social Publish tool that lets you drive content to LinkedIn, Twitter and Facebook in a few steps. For easy social media posting they provide pre-approved buttons, branding, images and links to be embedded directly into your posts and tweets. This tool will also keep you abreast of what your prospects are interested in. You will be able to monitor social conversations by searching for keywords or hashtags to identify prospective clients and find out who is talking about your company or product category.
Your public relations team can also use this Social Publish tool to learn which newspapers or influencers are interested in your brand. You will be able to keep track of what public relations behaviors result in the best and most impactful media.
To enable the creation of web events and web hosting Act-On is integrated with N34, Citrix GoTo Webinar and Cisco WebEx platforms. With this tool you will be able to invite participants, manage registrations and perform event follow-ups from one place.
When you capture leads you can start to nurture them with an automated email program that informs and interests your potential buyers overtime. With captured leads you can add to any of their anonymous visitor activity to keep track of all of their interactions. Lead nurturing allows you to build custom communication pathways based on the contact’s interest and actions. This builds trust with prospects over time and allows them to engage with your brand at their own pace.
Act-On software has lead breakdown and rating so you can organize your prospect list and prioritize leads for your sales team. The software will allow you to assign points to different prospect behaviors and profile traits to create an overview of their overall engagement and their readiness to purchase.
The software allows you to monitor the contact’s digital body language, assign them a lead score to identify the more qualified prospects and to funnel them to your sales team. Once prospects reach a lead score their contact information can be pushed to your external Customer Relationship Management (CRM) software. Act-On is integrated with Infor, SugarCRM, Microsoft Dynamics, Salesforce and Netsuite. This integration lets your team keep working with features that they are most familiar with.
Act-On provides sales representatives with the material they need by populating the CRM with additional contact information, as well as the clients behaviors, including which sites were visited and when. This will allow sales reps to predict the prospects needs in order to contact them at the right time.
Act-On’s automated email programs can be used after a purchase is made to onboard customers, increase brand loyalty or upsell or cross sell other products. The continued tailored contact will make them brand advocates by engaging with them, listening to feedback and addressing any client issues.
There are also easy to use reporting capabilities that give you clear visibility of the performance of your marketing programs. You will have the capability to create custom reports and graphics to analyze data to design a smarter strategy. These reports can be easily integrated with multiple Business Intelligence software including SRTP Destination, Birst, Birt, Domo, GoodDAta, Power Bi and Tableau.
Act-On provides a robust marketing automation program that gives you the ability to track the entire customer journey. You get all of this functionality in an accessible and user-friendly workspace.
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