10-second breakdown:
If you’re heavily focused on using the inbound methodology to drive your lead generation, HubSpot is credited for coming up with the term in the first place. Their marketing system is well-suited for driving traffic and sales through content.
HubSpot is used in small (0-50 employees), and medium companies (51-1,000 employees).
The good:
Many of HubSpot’s tools are free and easily integrate with their (paid) marketing automation software. Not to mention the number of free-to-download resources and the wealth of detailed information available on their site for both businesses and agencies.
Very well-constructed interfaces that are beautiful and easy to use. It shouldn’t take minimally tech-savvy individuals long to learn due to the fact that it was created to get business owners up to speed quickly.
Create and utilize buyer personas that can be fully integrated into your marketing system and used to qualify and score leads in your funnel.
The bad:
Split-testing (A/B testing) is only available for their highest pricing tier.
Higher cost than most other marketing software on the market.
How it works:
To begin HubSpot helps create a buyer persona and helps organize the target audience with the free Customer Relationship Management (CRM) software that is a place to keep an unlimited number of contacts.
It also gives you the ability to automatically track visits to your website, interactions through email, phone calls or even through social media. This allows you to see your sales funnel in one place and to track progress for each contact.
Some of the Marketing Software packages include a Smart Content feature that will create a personalized website experience for each viewer. This can attract more conversions with contact specific site content, forms, and calls to action.
The software has a Form feature to create forms for desktop, mobile and ones available for specific design. With this software you will be able to keep track of how visitors are finding your site.
The automated Social Media aspect of the software includes monitoring, publishing, and analytics. These features will give notification of your company’s mentions in social media and keep you informed of what people are saying about you.
Color-coded tweets give you the context of what to say in your twitter feed, when to do it and who to say it to. It will also help you create keyword-monitoring streams, and trigger emails alerts and give you the background on any contact you want to reach out to.
HubSpots’s Marketing software allows you to analyze which advertisements create leads and follow which ones will give you a good ROI. It also helps you create LinkedIn and Google AdWords campaigns that can tie into existing marketing efforts.
The Workflow Automation section is where you can create workflows to be associated to a set objective. Prompts to software action can be emails, or other activities that you set for your unit.
HubSpot Workflows can also send internal notifications, score leads, and personalize the content on your website to each viewer. This tool also records the rate of responsiveness of your sales team to prospects.
Workflows can be created and traced through a buyer’s set character and goals. These workflows can be generated yourself or with guidance. There is intelligence built into the software to help to create branding logic that sends leads down the more relevant path for specific needs.
Numerous steps, actions and pauses can be included in the workflow, depending on the contact. Actions can range from follow-up emails to internal notices. When a lead reaches the set objective, they are removed from the workflow and can be sent on to sales or a location of your choice.
The Email list feature allows you to segment your list and add personalization to make your emails more relevant. The software will suggest text, timing and deliverability. With this software each email sent out can be personalized in multiple ways.
The Marketing Software creates a predictive lead score by seeing analysis of your most eligible leads. See what characteristics were used to create the lead score and then use that to generate lists, social streams or reports.
HubSpot’s software helps keep track of the channels, blogs and pages that attract qualified visits, leads and customers. This also makes you aware of the conversation rates and identifies marketing channels that bring in the most leads. The software gives you the ability to see specific details on the efforts that drove traffic to your website as well as analyze conversion rates to comprehend what channels drive conversions. This will help you keep track of the best places to invest time and money for advertising.
These tools allow you to build reports that analyze marketing activities on channels, specific pages, or through contacts that contributed to revenue generation. All this is shown by simple to understand graphs and charts within the reports, which allows you to combine all of your marketing and sales reports into one place.
HubSpot’s Campaign receipts generate different contact properties for each campaign. Campaign Wizard produces all the relevant assets you need for your promotions. Goals can be set and supervised all in one place.
There is also a free Calendar feature where you can schedule blog posts and emails. This can also be used as your home base for your next campaign and to synchronize with your whole team.
The Marketing Software is priced with three packages varying from $200 a month up to $2,400 a month depending on your company’s needs. There is a Free Trial period for 30 days and their site offers Free Inbound Marketing Courses, blogs and more. The Sales Software is available for free or there is a Pro version for $50 a month.
The Add-On Website tool starts at $100 a month and includes SEO optimization that will give suggestions while you write your website content, provide analysis of your SEO and also has the ability to choose keywords that you want to rank for to get your contact found. This tool also provides a “to do” list on how to enhance your content for SEO optimization.
For complete rankings of all marketing automation companies, go here.
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