10-second breakdown:
GreenRope’s emphasis is on centralized customer relationships and focuses on creating marketing streams that can be easily automated. After it’s setup it can be as useful as adding another person to your team, but getting it setup is intense.
GreenRope is used in small (0-50 employees), medium (51-1,000 employees) and enterprise companies (1000+ employees).
The good:
The versatility of GreenRope can replace several other tools used by small and medium businesses. There are versions of email marketing, project management, and lead tracking, and a customer relationship manager all compiled into a centralized system for your business.
Continuous updating, improving, and adding integrations with social media. While it mainly targets the big three (Facebook, LinkedIn, and Twitter), the options and data available keep improving regularly.
Very low cost option compared to the number of options that come standard, let alone when compared to the price tag on other options across the web. Great for bootstappers and low budgets.
The bad:
A very steep learning curve. Get ready to spend a day or two getting the basics down.
Customer support isn’t the most responsive, but they will get back to you.
How it works:
GreenRope has an impressive array of marketing tools; the cornerstone is called Complete CRM (Client Relationship Management). This CRM Contact feature is the location for all of your contact information and is integrated into all of GreenRope’s other features including their Marketing Automation. The Contact page is a place to include prospects, clients, customers, and vendors. This is a place to record personal information, photos, biographies and contact’s social media account information.
Prospect actions, title and locations can be used to customize values for lead scoring of CRM. You can highlight or obscure contacts based on certain traits. Each contact can then be added to a group to aid for automated marketing campaigns.
With your contact information filled out the Complete CRM tool allows you to stay abreast of all of your contact’s behaviors with your company. This includes the number of times a contact visits your website, their purchases, social media updates, and communications.
Your communications can then be personally tailored to each group or contact so they only receive information relevant to them. This will decrease the number of irrelevant communications between you and your contact. GreenRope will work with you to define your ideal customer profile and custom tailor your marketing strategy to their needs.
The Marketing Automation tool allows you to set up a scoring system that will prioritize each lead and have them moved to different groups depending on their score. This, in essence, is having the screening of potential clients done for you.
The relationship with a contact begins with brand awareness, or when a potential customer first encounters your brand either through your website, search, social media, or another advertisement. If you do not already have a website, every GreenRope account comes with the tools to make and manage a professional site. Their website tools include signup and lead conversion forms, as opposed to having a separate software to keep track of your email marketing.
Market Automation has the ability to create forms with the Lead Capture tool to send automated emails catered to the potential customers specific needs. The lead’s actions can also trigger different emails to be sent to them, so they are treated as an individual.
Drip campaigns are an automated sequence of emails set up to be sent to grouped contacts and can be used when you hone your groups by using unique demographic or activity-based triggers.
GreenRope also has Video Tracking that allows you to be aware of who is watching your videos and a marketing workflow can be triggered with this information.
As a prospect uses your website they are given a score, which is defined by the user, then their information is categorized and archived. Once they have reached a certain score they will trigger certain communications. Sometimes a contact may leave your site before converting. GreenRope has a process abandonment feature so you can track at what point potential clients lose interest, and it can give you clues on how to make changes to entice clients to complete. This feature also can trigger automated emails to incentivize and complete the final conversion.
A phone number for your company can be purchased through GreenRope and used to keep an accurate log of all incoming and outgoing calls and texts between your sales team and your contact. All calls are instantly cataloged in your Complete CRM System. With this information SMS campaigns can be used to promote new products and services. After clients reply, a return SMS from your team can trigger a conversion.
The Complete CRM System has “Hot Tabs”, which show who has shown increased interest in your brand and it is shown by a clear graph. This also allows you to customize your drip campaign.
GreenRope also has a Ticketing System in place, that when any communication is given by your contacts, their issue will be assigned to a team member and archived so that action can be taken immediately.
There is even an Event Management Tool that allows you to schedule events, send invitations, register participants, and collect payments. Once a contact has checked into the event they can automatically be moved to another group and begin drip campaigns specific to their event experience including news, surveys and more. This feature also allows attendees to share the event on personal social media accounts, which expands brand awareness. Your attendee can be assigned to a workflow within your CRM to give your sales team specific actions helping you close.
If you already have another software in place GreenRope services integrates easily with some of the most used software including Salesforce, WordPress, Outlook, GoToMeeting, QuickBooks, Olark Live Chat, Magento, Gmail Gadget, Evernote, Zapier and RightSignature.
All this new innovation in one system is an excellent tool that can lead to a growing customer base. There is even a no risk trial period that GreenRope offers free for 14 days.
For complete rankings of all marketing automation companies, go here.
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