10-second breakdown:
MavSocial is a platform designed for easy management of several social networks, through content creation, posts management and social analytics. Recommended for startups and small businesses looking to jumpstart their presence online.
MavSocial is used in small (0-50 employees) and medium companies (51-1,000 employees).
The good:
MavSocial keeps everything under one roof, making it super easy to learn and use. With so many social networks available and 50 linked accounts, it’s one of the better social media managers out there.
It’s also amazing that you can post and schedule videos and audio files, this is rare in most social media tools. This makes it a great tool to use in rich media campaigns where you can easily promote webinars and podcasts. And they make it easy to track every type of content and see which one performs best, which is essential.
The campaign calendar layout is really handy. Seeing how your posts will look on every network is also a plus.
Determining the best time to post is where a lot of marketers struggle. With MavSocial you have this analyzed for you on every account.
The bad:
The tool lacks a bulk posts upload which many marketers are very fond of.
Also, Google Plus and Pinterest are really popular and it would be great if they could integrate these as well. Pinterest would add to the visual experience of marketing campaigns.
How it works:
Let’s start with an essential feature – integration. MavSocial supports Facebook (profiles, pages and groups), Twitter, Instagram, LinkedIn (profiles, company pages and groups), Tumblr and YouTube. Enterprise users can also add chinese networks Weibo and YouKu. Free users can have up to 50 social accounts; enterprise users know no such boundaries.
On your dashboard you have an overview of your social network, latest comments, posting, newest images.
A unique feature amongst social media management tools is in-app content creation and editing. In your digital library you can upload, edit, view, delete and manage multiple images, videos and audio files. Social media storage is available up to 1GB for the free account. You can also access all the visual content you’ve posted in the social assets section.
Social media marketers have to work with huge time constraints and they usually lack the integrated tools to get the job done well and fast so this feature solves a real pain point.
Just upload your content, edit it and you’re ready to post. This is what makes it a great tool for small companies and startups working with a small marketing budget, but who are in great need of some relevant social media activity.
And that’s not all. If you don’t have the image you need you can search for the perfect stock photo and buy it from within MavSocial. You have access to both licensed (Getty Images, BigStock) and free content (Giphy, ImageAfter, Pixabay). No more lost hours searching for an image. Self-five!
Another great feature is the RSS content manager. You can add up to 5 RSS feeds for the free account or however many you want on the enterprise plan. You can schedule and publish articles directly from these feeds to your social networks. Content curation made easy and integrated with social posting.
You can organize your online campaigns with MavSocial. Go to the campaigns section of your dashboard and create your campaign there.
All the posts you create for this campaign will be visible in your campaign calendar. Campaign planning and management is made easy with MavSocial. You have everything in one place – your content, your platforms, an organizing and scheduling tool and posts management.
The tool tracks and measures engagement of visual assets of posts by network and campaign, using bit.ly.
Use the post manager to create new posts and share, schedule them, assign them to campaigns or save for later. Automatic scheduling and re-posting are available.
Track social mentions and interactions in your social inbox. You can manage and engage your communities and fan bases. Advanced filtering lets you find posts from a specific timeframe.
Essential analytics are available in the reporting section, that has a very friendly interface. It has all the data you could possibly need – no. of posts, followers, following, engagement metrics (comments, shares, RT, replies, mentions), post distribution by type of content, engagement by time of post, best performing posts, users you’ve interacted the most with and even your extended reach (followers of followers).
View and download social media marketing reports in excel or pdf or mail it as an attachment in message.
Enterprise users have a ‘manage your teams and brands’ feature, that includes agency interaction and individual permissions.
MavSocial is an amazing visual tool for social media management and marketing. It has everything you need to create impactful campaigns and track their success. You can easily determine the ROI on different types of content and different channels.
The platform is really useful in determining which type of visual content performs best for a client or a campaign. Built-in stats let you know exactly which posts performed best and how every network responds to a certain type of content.
Implementing your social media strategy with MavSocial is not only easy but fun and visual. I wholeheartedly recommend it for startups and SMEs.
For complete rankings of all social media managers, go here.
http://authority.org/social-media-management/mavsocial/ http://authorityorg.tumblr.com/post/147055496912
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